{"id":1090,"date":"2026-04-01T16:12:25","date_gmt":"2026-04-01T16:12:25","guid":{"rendered":"https:\/\/www.method-post.com\/cn\/business-model-canvas-vs-lean-canvas-guide\/"},"modified":"2026-04-01T16:12:25","modified_gmt":"2026-04-01T16:12:25","slug":"business-model-canvas-vs-lean-canvas-guide","status":"publish","type":"post","link":"https:\/\/www.method-post.com\/cn\/business-model-canvas-vs-lean-canvas-guide\/","title":{"rendered":"\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u4e0e\u7cbe\u76ca\u753b\u5e03\uff1a\u521d\u521b\u4f01\u4e1a\u5bb6\u5b9e\u9645\u4e0a\u5e94\u8be5\u4f7f\u7528\u54ea\u4e2a\u6846\u67b6\uff1f"},"content":{"rendered":"

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\n
\"Infographic<\/figure>\n<\/div>\n

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    \n
  • \u5ba2\u6237\u7fa4\u4f53\uff1a<\/strong>\u4f60\u4e3a\u8c01\u521b\u9020\u4ef7\u503c\uff1f\u8fd9\u5b9a\u4e49\u4e86\u4f60\u5e0c\u671b\u89e6\u53ca\u7684\u4e0d\u540c\u4eba\u7fa4\u6216\u7ec4\u7ec7\u3002<\/li>\n
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    \ud83d\ude80 \u7406\u89e3\u7cbe\u76ca\u753b\u5e03<\/h2>\n

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    \u7cbe\u76ca\u753b\u5e03\u7684\u4e5d\u4e2a\u6784\u5efa\u6a21\u5757<\/h3>\n
      \n
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      \u2696\ufe0f \u5e76\u5217\u5bf9\u6bd4<\/h2>\n

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      \u529f\u80fd<\/th>\n\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff08BMC\uff09<\/th>\n\u7cbe\u76ca\u753b\u5e03\uff08LC\uff09<\/th>\n<\/tr>\n<\/thead>\n
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      \u5173\u952e\u8d44\u6e90 vs \u5173\u952e\u6307\u6807<\/strong><\/td>\n\u5173\u6ce8\u8fd0\u8425\u6240\u9700\u7684\u8d44\u4ea7<\/td>\n\u5173\u6ce8\u6570\u636e\u548c\u53ef\u64cd\u4f5c\u7684\u8fdb\u5c55\u6307\u6807<\/td>\n<\/tr>\n
      \u95ee\u9898\u6a21\u5757<\/strong><\/td>\n\u5d4c\u5165\u5728\u4ef7\u503c\u4e3b\u5f20\u4e2d<\/td>\n\u5de6\u4e0a\u89d2\u4e13\u7528\u6a21\u5757\uff08\u4f18\u5148\u7ea7\uff09<\/td>\n<\/tr>\n
      \u5ba2\u6237\u7fa4\u4f53<\/strong><\/td>\n\u666e\u901a\u53d7\u4f17\u6216\u5e02\u573a\u7ec6\u5206<\/td>\n\u7279\u522b\u662f\u65e9\u671f\u91c7\u7528\u8005<\/td>\n<\/tr>\n
      \u6700\u4f73\u5e94\u7528\u573a\u666f<\/strong><\/td>\n\u6210\u719f\u4f01\u4e1a\uff0c\u7279\u8bb8\u7ecf\u8425\u6269\u5f20<\/td>\n\u9996\u6b21\u521b\u4e1a\u8005\uff0c\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\u5f00\u53d1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

      \ud83d\udd0d \u6df1\u5ea6\u89e3\u6790\uff1a\u5173\u952e\u5dee\u5f02\u8be6\u89e3<\/h2>\n

      \u867d\u7136\u89c6\u89c9\u5e03\u5c40\u770b\u8d77\u6765\u76f8\u4f3c\uff0c\u4f46\u5404\u4e2a\u6a21\u5757\u80cc\u540e\u7684\u610f\u56fe\u5b58\u5728\u663e\u8457\u5dee\u5f02\u3002\u5bf9\u9996\u6b21\u521b\u4e1a\u8005\u800c\u8a00\uff0c\u7406\u89e3\u8fd9\u4e9b\u7ec6\u5fae\u5dee\u522b\u81f3\u5173\u91cd\u8981\u3002<\/p>\n

      1. \u95ee\u9898\u6a21\u5757<\/h3>\n

      \u7cbe\u76ca\u753b\u5e03\u5c06\u5de6\u4e0a\u89d2\u4e13\u95e8\u7528\u4e8e\u95ee\u9898<\/strong>\u3002\u8fd9\u662f\u6709\u610f\u4e3a\u4e4b\u3002\u5728\u65e9\u671f\u9636\u6bb5\uff0c\u6700\u5927\u7684\u98ce\u9669\u662f\u6253\u9020\u4e00\u4e2a\u65e0\u4eba\u9700\u8981\u7684\u4e1c\u897f\u3002\u7cbe\u76ca\u753b\u5e03\u8feb\u4f7f\u4f60\u5728\u8003\u8651\u89e3\u51b3\u65b9\u6848\u4e4b\u524d\uff0c\u5148\u5217\u51fa\u524d1-3\u4e2a\u6838\u5fc3\u95ee\u9898\u3002<\/p>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u6ca1\u6709\u4e13\u95e8\u7684\u95ee\u9898\u6a21\u5757\u3002\u5b83\u5047\u8bbe\u95ee\u9898\u5df2\u5728\u4ef7\u503c\u4e3b\u5f20\u4e2d\u5f97\u5230\u89e3\u51b3\u3002\u8fd9\u5bf9\u9996\u6b21\u521b\u4e1a\u8005\u6765\u8bf4\u53ef\u80fd\u6709\u98ce\u9669\uff0c\u56e0\u4e3a\u4ed6\u4eec\u53ef\u80fd\u4f1a\u7231\u4e0a\u4e00\u4e2a\u89e3\u51b3\u65b9\u6848\uff0c\u800c\u5ffd\u89c6\u4e86\u6839\u672c\u95ee\u9898\u3002<\/p>\n

      2. \u72ec\u7279\u4ef7\u503c\u4e3b\u5f20 vs \u4ef7\u503c\u4e3b\u5f20<\/h3>\n

      \u5728\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u4e2d\uff0c\u4ef7\u503c\u4e3b\u5f20\u8f83\u4e3a\u5bbd\u6cdb\uff0c\u63cf\u8ff0\u7684\u662f\u4ea7\u54c1\u7ec4\u5408\u3002\u800c\u5728\u7cbe\u76ca\u753b\u5e03\u4e2d\uff0c\u72ec\u7279\u4ef7\u503c\u4e3b\u5f20\u5fc5\u987b\u662f\u5355\u4e00\u7684\u3002\u5b83\u4f1a\u95ee\uff1a\u2018\u4f60\u6700\u6e05\u6670\u6709\u529b\u7684\u4e00\u53e5\u8bdd\u662f\u4ec0\u4e48\uff1f\u2019 \u8fd9\u79cd\u9650\u5236\u8feb\u4f7f\u4f60\u660e\u786e\u8868\u8fbe\u3002\u5982\u679c\u4f60\u65e0\u6cd5\u7528\u4e00\u53e5\u8bdd\u8bf4\u660e\u4f60\u7684\u4ef7\u503c\uff0c\u90a3\u4e48\u4f60\u7684\u7b56\u7565\u5f88\u53ef\u80fd\u8fc7\u4e8e\u6a21\u7cca\u3002<\/p>\n

      3. \u5ba2\u6237\u7fa4\u4f53 vs \u65e9\u671f\u91c7\u7528\u8005<\/h3>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u8981\u6c42\u586b\u5199\u2018\u5ba2\u6237\u7fa4\u4f53\u2019\u3002\u8fd9\u5e38\u5e38\u5bfc\u81f4\u6cdb\u6cdb\u800c\u8c08\uff0c\u6bd4\u5982\u2018\u4e2d\u5c0f\u4f01\u4e1a\u2019\u6216\u2018\u6240\u6709\u4eba\u2019\u3002\u800c\u7cbe\u76ca\u753b\u5e03\u4e5f\u8981\u6c42\u586b\u5199\u2018\u5ba2\u6237\u7fa4\u4f53\u2019\uff0c\u4f46\u6709\u660e\u786e\u6307\u793a\u8981\u6c42\u8bc6\u522b\u65e9\u671f\u91c7\u7528\u8005<\/strong>.<\/p>\n

      \u65e9\u671f\u91c7\u7528\u8005\u662f\u611f\u53d7\u95ee\u9898\u6700\u6df1\u523b\u7684\u4eba\u3002\u4ed6\u4eec\u613f\u610f\u5fcd\u53d7\u7c97\u7cd9\u7684\u4ea7\u54c1\u4ee5\u83b7\u5f97\u7f13\u89e3\u3002\u7784\u51c6\u4ed6\u4eec\u80fd\u83b7\u5f97\u66f4\u5feb\u7684\u53cd\u9988\u3002\u800c\u9762\u5411\u666e\u901a\u5e02\u573a\u901a\u5e38\u53ea\u4f1a\u5f97\u5230\u6c89\u9ed8\u3002<\/p>\n

      4. \u4e0d\u516c\u5e73\u4f18\u52bf vs \u5173\u952e\u5408\u4f5c\u4f19\u4f34<\/h3>\n

      \u8fd9\u6216\u8bb8\u662f\u6700\u91cd\u8981\u7684\u53d8\u5316\u3002\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u8981\u6c42\u586b\u5199\u5173\u952e\u5408\u4f5c\u4f19\u4f34\u3002\u8fd9\u5bf9\u8fd0\u8425\u5f88\u91cd\u8981\u3002\u7136\u800c\uff0c\u5bf9\u521d\u521b\u4f01\u4e1a\u800c\u8a00\uff0c\u5408\u4f5c\u4f19\u4f34\u5173\u7cfb\u53ef\u80fd\u662f\u77ed\u6682\u7684\u3002\u4efb\u4f55\u4eba\u90fd\u53ef\u4ee5\u7b7e\u5408\u540c\u3002<\/p>\n

      \u7cbe\u76ca\u753b\u5e03\u8981\u6c42\u63d0\u4f9b\u4e00\u4e2a\u4e0d\u516c\u5e73\u4f18\u52bf<\/strong>\u8fd9\u5fc5\u987b\u662f\u96be\u4ee5\u8f7b\u6613\u590d\u5236\u6216\u8d2d\u4e70\u7684\u4e1c\u897f\u3002\u4f8b\u5982\u4e13\u6709\u6570\u636e\u3001\u5bf9\u7279\u5b9a\u793e\u7fa4\u7684\u72ec\u5bb6\u8bbf\u95ee\u6743\u9650\uff0c\u6216\u72ec\u7279\u7684\u6280\u672f\u6d1e\u5bdf\u3002\u5982\u679c\u7ade\u4e89\u5bf9\u624b\u4e00\u4e2a\u6708\u5185\u5c31\u80fd\u590d\u5236\u4f60\u7684\u4f18\u52bf\uff0c\u90a3\u5c31\u4e0d\u662f\u4e0d\u516c\u5e73\u4f18\u52bf\u3002<\/p>\n

      5. \u5173\u952e\u6307\u6807 vs. \u5173\u952e\u8d44\u6e90<\/h3>\n

      \u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u5173\u6ce8\u5173\u952e\u8d44\u6e90\uff0c\u8fd9\u5173\u4e4e\u4f60\u9700\u8981\u62e5\u6709\u4ec0\u4e48\u3002\u7cbe\u76ca\u753b\u5e03\u5173\u6ce8\u5173\u952e\u6307\u6807\uff0c\u8fd9\u5173\u4e4e\u4f60\u5982\u4f55\u8861\u91cf\u6210\u529f\u3002<\/p>\n

      \u5bf9\u9996\u6b21\u521b\u4e1a\u7684\u4eba\u6765\u8bf4\uff0c\u77e5\u9053\u8be5\u8ddf\u8e2a\u4ec0\u4e48\u5f80\u5f80\u6bd4\u62e5\u6709\u4ec0\u4e48\u66f4\u91cd\u8981\u3002\u4f60\u662f\u5426\u5728\u8ddf\u8e2a\u6ce8\u518c\u4eba\u6570\uff1f\u662f\u5426\u5728\u8ddf\u8e2a\u82b1\u8d39\u7684\u65f6\u95f4\uff1f\u662f\u5426\u5728\u8ddf\u8e2a\u8f6c\u5316\u7387\uff1f\u7cbe\u76ca\u753b\u5e03\u4fc3\u4f7f\u4f60\u660e\u786e\u9a8c\u8bc1\u5047\u8bbe\u7684\u5177\u4f53\u6570\u636e\u70b9\u3002<\/p>\n

      \ud83e\udd14 \u4f55\u65f6\u4f7f\u7528\u6bcf\u4e2a\u6846\u67b6<\/h2>\n

      \u9009\u62e9\u5408\u9002\u7684\u5de5\u5177\u53d6\u51b3\u4e8e\u4f60\u5f53\u524d\u7684\u60c5\u51b5\u3002\u4ee5\u4e0b\u662f\u4e0d\u540c\u573a\u666f\u7684\u5206\u6790\u3002<\/p>\n

      \u5982\u679c\u6ee1\u8db3\u4ee5\u4e0b\u60c5\u51b5\uff0c\u8bf7\u4f7f\u7528\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\uff1a<\/h3>\n
        \n
      • \u4f60\u6b63\u5728\u542f\u52a8\u4e00\u4e2a\u7279\u8bb8\u7ecf\u8425\u5e97\u6216\u5b9e\u4f53\u5e97\u9762\uff0c\u8fd0\u8425\u662f\u5173\u952e\u3002<\/li>\n
      • \u4f60\u7684\u5546\u4e1a\u6a21\u5f0f\u9ad8\u5ea6\u4f9d\u8d56\u590d\u6742\u7684\u4f9b\u5e94\u94fe\u6216\u5408\u4f5c\u5173\u7cfb\u3002<\/li>\n
      • \u4f60\u6b63\u5728\u4e0e\u4e00\u4e2a\u5927\u578b\u56e2\u961f\u5408\u4f5c\uff0c\u9700\u8981\u534f\u8c03\u4e0d\u540c\u90e8\u95e8\uff08\u5e02\u573a\u3001\u9500\u552e\u3001\u8fd0\u8425\uff09\u3002<\/li>\n
      • \u4f60\u6b63\u5728\u5411\u671f\u671b\u83b7\u5f97\u4f20\u7edf\u6218\u7565\u6982\u89c8\u7684\u6295\u8d44\u8005\u5c55\u793a\u3002<\/li>\n
      • \u4f60\u662f\u5728\u4f18\u5316\u73b0\u6709\u4e1a\u52a1\uff0c\u800c\u4e0d\u662f\u4ece\u96f6\u5f00\u59cb\u3002<\/li>\n<\/ul>\n

        \u5982\u679c\u6ee1\u8db3\u4ee5\u4e0b\u60c5\u51b5\uff0c\u8bf7\u4f7f\u7528\u7cbe\u76ca\u753b\u5e03\uff1a<\/h3>\n
          \n
        • \u4f60\u662f\u4e00\u4f4d\u8d44\u6e90\u6709\u9650\u7684\u9996\u6b21\u521b\u4e1a\u8005\u3002<\/li>\n
        • \u4f60\u6b63\u5904\u4e8e\u6784\u601d\u9636\u6bb5\uff0c\u6216\u6b63\u5728\u6784\u5efa\u6700\u5c0f\u53ef\u884c\u4ea7\u54c1\uff08MVP\uff09\u3002<\/li>\n
        • \u4f60\u9700\u8981\u5728\u6784\u5efa\u4ea7\u54c1\u524d\u9a8c\u8bc1\u95ee\u9898\u3002<\/li>\n
        • \u4f60\u5e0c\u671b\u5feb\u901f\u63a8\u8fdb\uff0c\u5e76\u6839\u636e\u5ba2\u6237\u53cd\u9988\u8fdb\u884c\u8fed\u4ee3\u3002<\/li>\n
        • \u4f60\u6b63\u5728\u5bfb\u627e\u4ea7\u54c1\u4e0e\u5e02\u573a\u7684\u5951\u5408\u70b9\u3002<\/li>\n
        • \u4f60\u5e0c\u671b\u907f\u514d\u5f00\u53d1\u65e0\u4eba\u4f7f\u7528\u529f\u80fd\u3002<\/li>\n<\/ul>\n

          \ud83d\udee0\ufe0f \u5b9e\u65bd\u6b65\u9aa4<\/h2>\n

          \u65e0\u8bba\u4f60\u9009\u62e9\u54ea\u4e2a\u753b\u5e03\uff0c\u586b\u5199\u5b83\u7684\u8fc7\u7a0b\u672c\u8eab\u5c31\u662f\u4e00\u79cd\u6280\u80fd\u3002\u4ee5\u4e0b\u662f\u4e00\u79cd\u5b9e\u7528\u7684\u65b9\u6cd5\uff0c\u5e2e\u52a9\u4f60\u6709\u6548\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u3002<\/p>\n

          \u6b65\u9aa41\uff1a\u51c6\u5907<\/h3>\n

          \u627e\u4e00\u4e2a\u5927\u7684\u8868\u9762\u3002\u5b9e\u4f53\u767d\u677f\u662f\u7406\u60f3\u9009\u62e9\u3002\u5982\u679c\u8fdc\u7a0b\u5de5\u4f5c\uff0c\u4f7f\u7528\u6570\u5b57\u7ed8\u56fe\u7a7a\u95f4\u3002\u4f60\u9700\u8981\u8db3\u591f\u7684\u7a7a\u95f4\u6765\u4e66\u5199\u5927\u5b57\u6761\uff0c\u5e76\u5728\u60f3\u6cd5\u6539\u53d8\u65f6\u79fb\u52a8\u5b83\u4eec\u3002<\/p>\n

          \u6b65\u9aa42\uff1a\u5148\u5173\u6ce8\u95ee\u9898<\/h3>\n

          \u4ece\u95ee\u9898\u5f00\u59cb\u3002\u8bbf\u8c08\u6f5c\u5728\u7528\u6237\u3002\u4e0d\u8981\u4f9d\u8d56\u81ea\u5df1\u7684\u5047\u8bbe\u3002\u5199\u4e0b\u4f60\u542c\u5230\u7684\u95ee\u9898\u3002\u5982\u679c\u627e\u4e0d\u5230\u4e09\u4e2a\u91cd\u8981\u95ee\u9898\uff0c\u8bf7\u6682\u505c\u5e76\u91cd\u65b0\u601d\u8003\u8fd9\u4e2a\u60f3\u6cd5\u3002<\/p>\n

          \u6b65\u9aa43\uff1a\u5b9a\u4e49\u89e3\u51b3\u65b9\u6848<\/h3>\n

          \u95ee\u9898\u660e\u786e\u540e\uff0c\u6982\u8ff0\u89e3\u51b3\u65b9\u6848\u3002\u4fdd\u6301\u7b80\u6d01\u3002\u89e3\u51b3\u9996\u8981\u95ee\u9898\u7684\u6700\u7b80\u5355\u65b9\u5f0f\u662f\u4ec0\u4e48\uff1f\u907f\u514d\u529f\u80fd\u81c3\u80bf\u3002<\/p>\n

          \u6b65\u9aa44\uff1a\u786e\u5b9a\u6307\u6807<\/h3>\n

          \u786e\u5b9a\u4f60\u5982\u4f55\u5224\u65ad\u89e3\u51b3\u65b9\u6848\u662f\u5426\u6709\u6548\u3002\u5b9a\u4e49\u5148\u884c\u6307\u6807\u3002\u5982\u679c\u4f60\u5728\u5f00\u53d1\u4e00\u6b3e\u79fb\u52a8\u5e94\u7528\uff0c\u4f60\u4f1a\u8ffd\u8e2a\u6bcf\u65e5\u6d3b\u8dc3\u7528\u6237\u6570\u8fd8\u662f\u7528\u6237\u5728\u5e94\u7528\u4e2d\u7684\u505c\u7559\u65f6\u95f4\u5417\uff1f<\/p>\n

          \u7b2c\u4e94\u6b65\uff1a\u6d4b\u8bd5\u5e76\u8fed\u4ee3<\/h3>\n

          \u753b\u5e03\u4e0d\u662f\u4e00\u4efd\u53ef\u4ee5\u675f\u4e4b\u9ad8\u9601\u7684\u6587\u6863\u3002\u5b83\u662f\u4e00\u4e2a\u52a8\u6001\u7684\u6587\u6863\u3002\u5f53\u4f60\u4e0e\u5ba2\u6237\u4ea4\u6d41\u65f6\uff0c\u4f60\u5bf9\u95ee\u9898\u7684\u7406\u89e3\u4f1a\u53d1\u751f\u53d8\u5316\u3002\u53ca\u65f6\u66f4\u65b0\u753b\u5e03\u3002\u5982\u679c\u6570\u636e\u663e\u793a\u95ee\u9898\u5e76\u4e0d\u4e25\u91cd\uff0c\u5c31\u4fee\u6539\u95ee\u9898\u6a21\u5757\u3002\u5982\u679c\u89e3\u51b3\u65b9\u6848\u65e0\u6548\uff0c\u5c31\u4fee\u6539\u89e3\u51b3\u65b9\u6848\u6a21\u5757\u3002<\/p>\n

          \u26a0\ufe0f \u5e38\u89c1\u9677\u9631\uff0c\u52a1\u5fc5\u907f\u514d<\/h2>\n

          \u8bb8\u591a\u521b\u4e1a\u8005\u9519\u8bef\u5730\u4f7f\u7528\u8fd9\u4e9b\u5de5\u5177\u3002\u4ee5\u4e0b\u662f\u4e00\u4e9b\u9700\u8981\u8b66\u60d5\u7684\u5e38\u89c1\u9519\u8bef\u3002<\/p>\n

            \n
          • \u72ec\u81ea\u586b\u5199\uff1a<\/strong> \u4e0d\u8981\u72ec\u81ea\u5b8c\u6210\u3002\u8fd9\u662f\u4e00\u9879\u56e2\u961f\u534f\u4f5c\u7684\u5de5\u4f5c\u3002\u4ece\u540c\u4e8b\u3001\u5bfc\u5e08\u548c\u6f5c\u5728\u5ba2\u6237\u90a3\u91cc\u83b7\u53d6\u53cd\u9988\u3002<\/li>\n
          • \u7ec6\u8282\u8fc7\u591a\uff1a<\/strong> \u753b\u5e03\u662f\u4e00\u4efd\u4e00\u9875\u5f0f\u7684\u6982\u89c8\u3002\u5982\u679c\u67d0\u4e2a\u6a21\u5757\u9700\u8981\u6574\u6bb5\u6587\u5b57\u6765\u89e3\u91ca\uff0c\u4f60\u5f88\u53ef\u80fd\u9700\u8981\u8fdb\u4e00\u6b65\u62c6\u89e3\u6216\u7b80\u5316\u6982\u5ff5\u3002<\/li>\n
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              \n
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            • \u65f6\u95f4\u8de8\u5ea6\uff1a<\/strong> \u7cbe\u76ca\u753b\u5e03\u9002\u7528\u4e8e\u672a\u67656-12\u4e2a\u6708\u3002\u5546\u4e1a\u6a21\u5f0f\u753b\u5e03\u901a\u5e38\u9002\u7528\u4e8e\u672a\u67653-5\u5e74\u3002<\/li>\n<\/ul>\n

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