{"id":1214,"date":"2026-03-25T16:50:29","date_gmt":"2026-03-25T16:50:29","guid":{"rendered":"https:\/\/www.method-post.com\/ja\/predict-conversion-lift-map-adjustments\/"},"modified":"2026-03-25T16:50:29","modified_gmt":"2026-03-25T16:50:29","slug":"predict-conversion-lift-map-adjustments","status":"publish","type":"post","link":"https:\/\/www.method-post.com\/ja\/predict-conversion-lift-map-adjustments\/","title":{"rendered":"\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\uff1a\u30de\u30c3\u30d7\u306e\u8abf\u6574\u304b\u3089\u4e88\u6e2c\u3055\u308c\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u5411\u4e0a"},"content":{"rendered":"<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img alt=\"Comic book style infographic illustrating how to predict conversion lift from customer journey map adjustments, featuring baseline conversion rate formula, adjustment type categories, impact calculation example, qualitative data integration, risk assessment steps, and validation cycle with dynamic panels and speech bubbles\" decoding=\"async\" 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\ud83d\udcca<\/h2>\n<p>\u5411\u4e0a\u7387\u3092\u63a8\u5b9a\u3059\u308b\u524d\u306b\u3001\u73fe\u5728\u306e\u72b6\u614b\u3092\u628a\u63e1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u306f\u3059\u3079\u3066\u306e\u8a08\u7b97\u306e\u57fa\u6e96\u3068\u306a\u308b\u3002\u30ab\u30b9\u30bf\u30de\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d4\u30f3\u30b0\u306e\u6587\u8108\u3067\u306f\u3001\u3053\u308c\u306f\u5358\u306b\u5168\u4f53\u306e\u30b5\u30a4\u30c8\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u306f\u306a\u304f\u3001\u30de\u30c3\u30d4\u30f3\u30b0\u5bfe\u8c61\u3068\u306a\u3063\u3066\u3044\u308b\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u95a2\u9023\u3059\u308b\u7279\u5b9a\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u3042\u308b\u3002<\/p>\n<h3>\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306e\u5b9a\u7fa9<\/h3>\n<p>\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306f\u3001\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u6bb5\u968e\u304a\u3088\u3073\u4f7f\u7528\u3059\u308b\u30c7\u30d0\u30a4\u30b9\u3084\u30c1\u30e3\u30cd\u30eb\u306b\u4f9d\u5b58\u3059\u308b\u3002\u4e88\u7d04\u30d5\u30ed\u30fc\u3092\u9032\u3080\u30e2\u30d0\u30a4\u30eb\u30e6\u30fc\u30b6\u30fc\u306e\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306f\u3001\u30db\u30ef\u30a4\u30c8\u30da\u30fc\u30d1\u30fc\u3092\u8aad\u3093\u3067\u3044\u308b\u30c7\u30b9\u30af\u30c8\u30c3\u30d7\u30e6\u30fc\u30b6\u30fc\u3068\u306f\u7570\u306a\u308b\u3002\u6b63\u78ba\u3055\u3092\u78ba\u4fdd\u3059\u308b\u305f\u3081\u3001\u4ee5\u4e0b\u306e\u8981\u56e0\u3092\u691c\u8a0e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\uff1a<\/p>\n<ul>\n<li><strong>\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>\u65b0\u898f\u8a2a\u554f\u8005\u3001\u518d\u8a2a\u554f\u8005\u3001\u307e\u305f\u306f\u7279\u5b9a\u306e\u30c7\u30e2\u30b0\u30e9\u30d5\u30a3\u30c3\u30af\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u304b\uff1f<\/li>\n<li><strong>\u671f\u9593\uff1a<\/strong>\u795d\u65e5\u3084\u30b5\u30a4\u30c8\u969c\u5bb3\u306a\u3069\u306e\u7570\u5e38\u3092\u5e73\u6ed1\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u79fb\u52d5\u5e73\u5747\uff08\u4f8b\uff1a\u904e\u53bb90\u65e5\u9593\uff09\u3092\u4f7f\u7528\u3059\u308b\u3002<\/li>\n<li><strong>\u30a2\u30c8\u30ea\u30d3\u30e5\u30fc\u30b7\u30e7\u30f3\uff1a<\/strong>\u3069\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u304c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u5e30\u5c5e\u3059\u308b\u304b\u3092\u7406\u89e3\u3059\u308b\u3002\u30de\u30c3\u30d7\u306e\u8abf\u6574\u304c\u30df\u30c9\u30eb\u30d5\u30a1\u30cd\u30eb\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3092\u5bfe\u8c61\u3068\u3057\u3066\u3044\u308b\u5834\u5408\u3001\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306f\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u306b\u81f3\u308b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7d4c\u8def\u3092\u53cd\u6620\u3057\u3066\u3044\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002<\/li>\n<\/ul>\n<h3>\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306e\u8a08\u7b97\u5f0f<\/h3>\n<p>\u4e88\u6e2c\u306e\u57fa\u76e4\u306f\u5358\u7d14\u3067\u3042\u308b\uff1a<\/p>\n<pre><code>\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387 = \uff08\u5408\u8a08\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570 \/ \u5408\u8a08\u30bb\u30c3\u30b7\u30e7\u30f3\u6570\uff09\u00d7 100<\/code><\/pre>\n<p>\u3053\u306e\u5272\u5408\u304c\u5206\u304b\u308c\u3070\u3001\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u306b\u9069\u7528\u3057\u3066\u73fe\u5728\u306e\u53ce\u76ca\u307e\u305f\u306f\u30ea\u30fc\u30c9\u6570\u3092\u7b97\u51fa\u3067\u304d\u307e\u3059\u3002\u30de\u30c3\u30d7\u3078\u306e\u3042\u3089\u3086\u308b\u8abf\u6574\u306f\u3001\u3053\u306e\u5272\u5408\u3092\u5909\u66f4\u3059\u308b\u3053\u3068\u3092\u76ee\u7684\u3068\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h2>\u30de\u30c3\u30d7\u8abf\u6574\u306e\u5206\u985e \ud83d\udee0\ufe0f<\/h2>\n<p>\u30b8\u30e3\u30fc\u30cb\u30fc\u30de\u30c3\u30d7\u3078\u306e\u3059\u3079\u3066\u306e\u5909\u66f4\u304c\u540c\u7b49\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u3002\u4e00\u90e8\u306f\u898b\u305f\u76ee\u306b\u95a2\u3059\u308b\u3082\u306e\u3067\u3001\u4ed6\u306e\u4e00\u90e8\u306f\u69cb\u9020\u7684\u306a\u3082\u306e\u3067\u3059\u3002\u52b9\u679c\u7684\u306b\u30ea\u30d5\u30c8\u3092\u4e88\u6e2c\u3059\u308b\u306b\u306f\u3001\u63d0\u6848\u3059\u308b\u8abf\u6574\u306e\u7a2e\u985e\u3092\u5206\u985e\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u7570\u306a\u308b\u7a2e\u985e\u306e\u5909\u66f4\u306b\u306f\u3001\u7570\u306a\u308b\u30ea\u30b9\u30af\u3068\u6f5c\u5728\u7684\u306a\u30ea\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u8abf\u6574\u306e\u7a2e\u985e<\/th>\n<th>\u8aac\u660e<\/th>\n<th>\u4e00\u822c\u7684\u306a\u5f71\u97ff\u7bc4\u56f2<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u6469\u64e6\u9664\u53bb<\/strong><\/td>\n<td>\u624b\u9806\u306e\u524a\u9664\u3001\u30d5\u30a9\u30fc\u30e0\u306e\u7c21\u7d20\u5316\u3001\u307e\u305f\u306f\u7834\u640d\u3057\u305f\u30ea\u30f3\u30af\u306e\u4fee\u6b63\u3002<\/td>\n<td>\u9ad8<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30d0\u30ea\u30e5\u30fc\u30d7\u30ed\u30dd\u30b8\u30b7\u30e7\u30f3\u306e\u5909\u66f4<\/strong><\/td>\n<td>\u30e6\u30fc\u30b6\u30fc\u306e\u610f\u56f3\u306b\u5408\u308f\u305b\u3066\u30b3\u30d4\u30fc\u3001\u753b\u50cf\u3001\u307e\u305f\u306f\u30aa\u30d5\u30a1\u30fc\u3092\u5909\u66f4\u3059\u308b\u3002<\/td>\n<td>\u4e2d\uff5e\u9ad8<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30f3\u30d5\u30ed\u30fc<\/strong><\/td>\n<td>\u30d5\u30a1\u30f3\u30cd\u30eb\u5185\u306e\u30da\u30fc\u30b8\u3084\u30b9\u30c6\u30c3\u30d7\u306e\u9806\u5e8f\u3092\u518d\u7de8\u6210\u3059\u308b\u3002<\/td>\n<td>\u4e2d<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30c1\u30e3\u30cd\u30eb\u7d71\u5408<\/strong><\/td>\n<td>\u30aa\u30d5\u30e9\u30a4\u30f3\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u3092\u30c7\u30b8\u30bf\u30eb\u306e\u30bf\u30c3\u30c1\u30dd\u30a4\u30f3\u30c8\u3068\u63a5\u7d9a\u3059\u308b\uff08\u307e\u305f\u306f\u305d\u306e\u9006\uff09\u3002<\/td>\n<td>\u5909\u52d5<\/td>\n<\/tr>\n<tr>\n<td><strong>\u30d3\u30b8\u30e5\u30a2\u30eb\u968e\u5c64<\/strong><\/td>\n<td>\u30dc\u30bf\u30f3\u306e\u8272\u3001\u914d\u7f6e\u3001\u30b5\u30a4\u30ba\u306e\u5909\u66f4\u3002<\/td>\n<td>\u4f4e\uff5e\u4e2d<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u30ea\u30d5\u30c8\u3092\u4e88\u6e2c\u3059\u308b\u969b\u3001\u6469\u64e6\u9664\u53bb\u6226\u7565\u306f\u30d3\u30b8\u30e5\u30a2\u30eb\u968e\u5c64\u306e\u5909\u66f4\u3088\u308a\u3082\u4e88\u6e2c\u53ef\u80fd\u306a\u7d50\u679c\u3092\u3082\u305f\u3089\u3059\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002\u6469\u64e6\u9664\u53bb\u306f\u65e2\u77e5\u306e\u969c\u58c1\u306b\u5bfe\u51e6\u3059\u308b\u306e\u306b\u5bfe\u3057\u3001\u30d3\u30b8\u30e5\u30a2\u30eb\u5909\u66f4\u306f\u5fc3\u7406\u7684\u4eee\u5b9a\u306b\u4f9d\u5b58\u3057\u3066\u304a\u308a\u3001\u3088\u308a\u53b3\u5bc6\u306a\u691c\u8a3c\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n<h2>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ea\u30d5\u30c8\u63a8\u5b9a\u306e\u88cf\u306b\u3042\u308b\u6570\u5b66 \u2797<\/h2>\n<p>\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ea\u30d5\u30c8\u3092\u63a8\u5b9a\u3059\u308b\u306b\u306f\u3001\u8907\u6570\u30b9\u30c6\u30c3\u30d7\u306e\u8a08\u7b97\u304c\u5fc5\u8981\u3067\u3059\u3002\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3001\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u30ec\u30fc\u30c8\u3001\u304a\u3088\u3073\u30de\u30c3\u30d7\u8abf\u6574\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u305f\u5f71\u97ff\u8981\u56e0\u306e\u63a8\u5b9a\u5024\u3092\u7d44\u307f\u5408\u308f\u305b\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d71\uff1a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u91cf\u306e\u4e88\u6e2c<\/h3>\n<p>\u8abf\u6574\u3055\u308c\u305f\u30b8\u30e3\u30fc\u30cb\u30fc\u306b\u66b4\u9732\u3055\u308c\u308b\u30e6\u30fc\u30b6\u30fc\u6570\u3092\u6c7a\u5b9a\u3057\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u7279\u5b9a\u306e\u30c1\u30e3\u30cd\u30eb\u307e\u305f\u306f\u30bb\u30b0\u30e1\u30f3\u30c8\u306e\u904e\u53bb\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30d1\u30bf\u30fc\u30f3\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u308b\u3053\u3068\u304c\u3088\u304f\u3042\u308a\u307e\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u30e2\u30d0\u30a4\u30eb\u30c1\u30a7\u30c3\u30af\u30a2\u30a6\u30c8\u30d5\u30ed\u30fc\u3092\u6700\u9069\u5316\u3059\u308b\u5834\u5408\u3001\u30e2\u30d0\u30a4\u30eb\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u30c7\u30fc\u30bf\u3092\u7279\u306b\u4f7f\u7528\u3057\u307e\u3059\u3002<\/p>\n<h3>\u30b9\u30c6\u30c3\u30d72\uff1a\u5f71\u97ff\u8981\u56e0\u306e\u63a8\u5b9a<\/h3>\n<p>\u3053\u308c\u306f\u6700\u3082\u91cd\u8981\u306a\u5909\u6570\u3067\u3059\u3002\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387\u3067\u671f\u5f85\u3055\u308c\u308b\u6539\u5584\u306e\u5272\u5408\u3092\u8868\u3057\u307e\u3059\u3002\u3053\u306e\u8981\u56e0\u306f\u7a00\u306b\u63a8\u6e2c\u3055\u308c\u308b\u3082\u306e\u3067\u306f\u306a\u304f\u3001\u4ee5\u4e0b\u306e\u3082\u306e\u304b\u3089\u5c0e\u304d\u51fa\u3055\u308c\u308b\u3079\u304d\u3067\u3059\uff1a<\/p>\n<ul>\n<li><strong>\u6b74\u53f2\u7684\u30d9\u30f3\u30c1\u30de\u30fc\u30af\uff1a<\/strong>\u904e\u53bb\u306b\u985e\u4f3c\u3057\u305f\u5909\u66f4\u304c\u3069\u306e\u3088\u3046\u306a\u6210\u679c\u3092\u4e0a\u3052\u305f\u304b\uff1f<\/li>\n<li><strong>\u696d\u754c\u6a19\u6e96\uff1a<\/strong> \u3053\u306e\u7a2e\u985e\u306e\u8abf\u6574\u306b\u3064\u3044\u3066\u3001\u3042\u306a\u305f\u306e\u696d\u754c\u3067\u306f\u5e73\u5747\u3057\u3066\u3069\u308c\u304f\u3089\u3044\u306e\u5411\u4e0a\u304c\u898b\u8fbc\u307e\u308c\u307e\u3059\u304b\uff1f<\/li>\n<li><strong>\u5b9a\u6027\u7684\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\uff1a<\/strong> \u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u30b9\u30c6\u30c3\u30d7\u306b\u3064\u3044\u3066\u7e70\u308a\u8fd4\u3057\u4e0d\u6e80\u3092\u8ff0\u3079\u308b\u5834\u5408\u3001\u305d\u306e\u30b9\u30c6\u30c3\u30d7\u3092\u524a\u9664\u3059\u308b\u3053\u3068\u3067\u5927\u5e45\u306a\u5411\u4e0a\u304c\u5f97\u3089\u308c\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/li>\n<\/ul>\n<h3>\u30b9\u30c6\u30c3\u30d73\uff1a\u8a08\u7b97<\/h3>\n<p>\u4e88\u6e2c\u3055\u308c\u308b\u5411\u4e0a\u306e\u305f\u3081\u306e\u5f0f\u306f\uff1a<\/p>\n<pre><code>\u4e88\u6e2c\u3055\u308c\u308b\u5411\u4e0a = \u30b5\u30a4\u30c8\u8a2a\u554f\u6570 \u00d7 \u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u30ec\u30fc\u30c8 \u00d7 \u5f71\u97ff\u4fc2\u6570<\/code><\/pre>\n<p>\u305f\u3068\u3048\u3070\u3001\u6708\u959310,000\u4eba\u306e\u8a2a\u554f\u8005\u304c\u3044\u3066\u3001\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\u304c2%\u3067\u3001\u30de\u30c3\u30d7\u306e\u8abf\u6574\u306b\u3088\u3063\u306620%\u306e\u76f8\u5bfe\u7684\u306a\u6539\u5584\u304c\u898b\u8fbc\u307e\u308c\u308b\u5834\u5408\uff1a<\/p>\n<ul>\n<li><strong>\u73fe\u5728\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff1a<\/strong> 10,000 \u00d7 0.02 = 200<\/li>\n<li><strong>\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30ec\u30fc\u30c8\uff1a<\/strong> 2% + (2% \u00d7 20%) = 2.4%<\/li>\n<li><strong>\u65b0\u3057\u3044\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6570\uff1a<\/strong> 10,000 \u00d7 0.024 = 240<\/li>\n<li><strong>\u5411\u4e0a\uff1a<\/strong> \u6708\u959340\u4ef6\u306e\u8ffd\u52a0\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3002<\/li>\n<\/ul>\n<p>\u3053\u306e\u5358\u7d14\u306a\u8a08\u7b97\u306b\u3088\u308a\u3001UX\u306e\u5909\u66f4\u3092\u660e\u78ba\u306a\u30d3\u30b8\u30cd\u30b9\u6307\u6a19\u306b\u5909\u63db\u3067\u304d\u307e\u3059\u3002<\/p>\n<h2>\u5b9a\u6027\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u7d71\u5408\u3059\u308b \ud83d\udde3\ufe0f<\/h2>\n<p>\u6570\u5b57\u306f\u3042\u306a\u305f\u306b<em>\u4f55\u304c<\/em>\u8d77\u304d\u3066\u3044\u308b\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u304c\u3001\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u306f<em>\u306a\u305c<\/em>\u3092\u8aac\u660e\u3057\u3066\u304f\u308c\u307e\u3059\u3002\u5206\u6790\u306b\u306e\u307f\u983c\u308b\u3068\u3001\u30e6\u30fc\u30b6\u30fc\u30b8\u30e3\u30fc\u30cb\u30fc\u306e\u30de\u30c3\u30d7\u3092\u8aa4\u89e3\u3059\u308b\u539f\u56e0\u306b\u306a\u308a\u307e\u3059\u3002\u6b63\u78ba\u306a\u5411\u4e0a\u3092\u4e88\u6e2c\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u5b9a\u91cf\u7684\u306a\u30d9\u30fc\u30b9\u30e9\u30a4\u30f3\u306e\u4e0a\u306b\u5b9a\u6027\u7684\u306a\u30a4\u30f3\u30b5\u30a4\u30c8\u3092\u91cd\u306d\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h3>\u6469\u64e6\u30dd\u30a4\u30f3\u30c8\u306e\u7279\u5b9a<\/h3>\n<p>\u5b9a\u6027\u7684\u306a\u8abf\u67fb\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u3069\u3053\u3067\u96e2\u8131\u3059\u308b\u304b\u3092\u6b63\u78ba\u306b\u7279\u5b9a\u3059\u308b\u306e\u306b\u5f79\u7acb\u3061\u307e\u3059\u3002\u5206\u6790\u7d50\u679c\u3067\u7279\u5b9a\u306e\u30d5\u30a9\u30fc\u30e0\u306750%\u306e\u96e2\u8131\u304c\u898b\u3089\u308c\u305f\u5834\u5408\u3001\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u306f\u3001\u305d\u306e\u7406\u7531\u304c\u30d5\u30a3\u30fc\u30eb\u30c9\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u3001\u30da\u30fc\u30b8\u306e\u8aad\u307f\u8fbc\u307f\u304c\u9045\u3044\u3001\u307e\u305f\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u307e\u3060\u6e96\u5099\u304c\u3067\u304d\u3066\u3044\u306a\u3044\u3053\u3068\u304b\u3069\u3046\u304b\u3092\u6559\u3048\u3066\u304f\u308c\u307e\u3059\u3002<\/p>\n<p><strong>\u5b9a\u6027\u7684\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3059\u308b\u65b9\u6cd5\uff1a<\/strong><\/p>\n<ul>\n<li><strong>\u30bb\u30c3\u30b7\u30e7\u30f3\u8a18\u9332\uff1a<\/strong> \u30e6\u30fc\u30b6\u30fc\u304c\u7279\u5b9a\u306e\u8981\u7d20\u3068\u6226\u3063\u3066\u3044\u308b\u69d8\u5b50\u3092\u89b3\u5bdf\u3059\u308b\u3002<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u30c6\u30b9\u30c8\uff1a<\/strong> \u30b3\u30f3\u30c8\u30ed\u30fc\u30eb\u3055\u308c\u305f\u74b0\u5883\u3067\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30de\u30c3\u30d4\u30f3\u30b0\u3055\u308c\u305f\u30b8\u30e3\u30fc\u30cb\u30fc\u3092\u5b8c\u4e86\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u69d8\u5b50\u3092\u89b3\u5bdf\u3059\u308b\u3002<\/li>\n<li><strong>\u30e6\u30fc\u30b6\u30fc\u30a4\u30f3\u30bf\u30d3\u30e5\u30fc\uff1a<\/strong>\u4f53\u9a13\u3084\u52d5\u6a5f\u306b\u3064\u3044\u3066\u76f4\u63a5\u8cea\u554f\u3059\u308b\u3002<\/li>\n<li><strong>\u30b5\u30dd\u30fc\u30c8\u30c1\u30b1\u30c3\u30c8\uff1a<\/strong>\u7279\u5b9a\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u6bb5\u968e\u306b\u95a2\u9023\u3059\u308b\u7e70\u308a\u8fd4\u3057\u306e\u82e6\u60c5\u3092\u5206\u6790\u3059\u308b\u3002<\/li>\n<\/ul>\n<h3>\u6469\u64e6\u306e\u6df1\u523b\u5ea6\u306e\u30b9\u30b3\u30a2\u30ea\u30f3\u30b0<\/h3>\n<p>\u3059\u3079\u3066\u306e\u6469\u64e6\u30dd\u30a4\u30f3\u30c8\u304c\u540c\u3058\u3067\u306f\u306a\u3044\u3002\u4e88\u6e2c\u3092\u3088\u308a\u6b63\u78ba\u306b\u3059\u308b\u305f\u3081\u306b\u3001\u7279\u5b9a\u3055\u308c\u305f\u969c\u58c1\u3054\u3068\u306b\u6df1\u523b\u5ea6\u30b9\u30b3\u30a2\u3092\u4ed8\u4e0e\u3059\u308b\u3002\u6df1\u523b\u5ea6\u304c\u9ad8\u3044\u969c\u58c1\uff08\u4f8b\uff1a\u7834\u640d\u3057\u305f\u6c7a\u6e08\u30b2\u30fc\u30c8\u30a6\u30a7\u30a4\uff09\u306f\u4fee\u6b63\u3055\u308c\u308c\u3070\u5927\u304d\u306a\u6539\u5584\u52b9\u679c\u304c\u5f97\u3089\u308c\u308b\u3002\u6df1\u523b\u5ea6\u304c\u4f4e\u3044\u969c\u58c1\uff08\u4f8b\uff1a\u591a\u5c11\u308f\u304b\u308a\u306b\u304f\u3044\u30e9\u30d9\u30eb\uff09\u306f\u6539\u5584\u52b9\u679c\u304c\u9650\u5b9a\u7684\u3067\u3042\u308b\u3002<\/p>\n<table>\n<thead>\n<tr>\n<th>\u6469\u64e6\u306e\u6df1\u523b\u5ea6<\/th>\n<th>\u5b9a\u7fa9<\/th>\n<th>\u898b\u8fbc\u307e\u308c\u308b\u6539\u5584\u52b9\u679c<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>\u9ad8<\/strong><\/td>\n<td>\u5b8c\u4e86\u3092\u5b8c\u5168\u306b\u30d6\u30ed\u30c3\u30af\u3059\u308b\uff08\u4f8b\uff1a\u30a8\u30e9\u30fc\u3001\u8ab2\u91d1\u58c1\uff09\u3002<\/td>\n<td>\u9855\u8457\uff0810%\u4ee5\u4e0a\u306e\u6539\u5584\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4e2d<\/strong><\/td>\n<td>\u8ff7\u3044\u3084\u6df7\u4e71\u3092\u5f15\u304d\u8d77\u3053\u3059\uff08\u4f8b\uff1a\u660e\u78ba\u3067\u306a\u3044CTA\uff09\u3002<\/td>\n<td>\u4e2d\u7a0b\u5ea6\uff085\uff5e10%\u306e\u6539\u5584\uff09<\/td>\n<\/tr>\n<tr>\n<td><strong>\u4f4e<\/strong><\/td>\n<td>\u5c0f\u3055\u306a\u4e0d\u5feb\u611f\uff08\u4f8b\uff1a\u9577\u6642\u9593\u306e\u8aad\u307f\u8fbc\u307f\u3001\u5c0f\u3055\u306a\u30d5\u30a9\u30f3\u30c8\uff09\u3002<\/td>\n<td>\u6700\u5c0f\u9650\uff085%\u672a\u6e80\u306e\u6539\u5584\uff09<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u3053\u308c\u3089\u306e\u6df1\u523b\u5ea6\u30b9\u30b3\u30a2\u3092\u8a08\u7b97\u306b\u304a\u3051\u308b\u5f71\u97ff\u8981\u56e0\u306b\u30de\u30c3\u30d4\u30f3\u30b0\u3059\u308b\u3053\u3068\u3067\u3001\u4e88\u6e2c\u306f\u3088\u308a\u8a73\u7d30\u304b\u3064\u6b63\u78ba\u306b\u306a\u308b\u3002<\/p>\n<h2>\u6b63\u78ba\u306a\u4e88\u6e2c\u306b\u5fc5\u8981\u306a\u30c7\u30fc\u30bf\u30bd\u30fc\u30b9 \ud83d\udcc8<\/h2>\n<p>\u6b63\u78ba\u306a\u4e88\u6e2c\u306f\u3001\u30e2\u30c7\u30eb\u306b\u4f9b\u7d66\u3055\u308c\u308b\u30c7\u30fc\u30bf\u306e\u8cea\u306b\u4f9d\u5b58\u3059\u308b\u3002\u7279\u5b9a\u306e\u30bd\u30d5\u30c8\u30a6\u30a7\u30a2\u30c4\u30fc\u30eb\u304c\u5229\u7528\u3067\u304d\u306a\u3044\u5834\u5408\u3001\u30c7\u30fc\u30bf\u30dd\u30a4\u30f3\u30c8\u305d\u306e\u3082\u306e\u306b\u6ce8\u76ee\u3059\u308b\u5fc5\u8981\u304c\u3042\u308b\u3002\u30b8\u30e3\u30fc\u30cb\u30fc\u5168\u4f53\u306e\u5305\u62ec\u7684\u306a\u8996\u70b9\u3092\u5f97\u308b\u305f\u3081\u306b\u3001\u591a\u69d8\u306a\u30bd\u30fc\u30b9\u304b\u3089\u306e\u30c7\u30fc\u30bf\u3092\u96c6\u7d04\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u78ba\u8a8d\u3059\u308b\u3002<\/p>\n<h3>1. \u30a6\u30a7\u30d6\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9<\/h3>\n<p>\u6a19\u6e96\u7684\u306a\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u304a\u3088\u3073\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u30c7\u30fc\u30bf\u304c\u57fa\u76e4\u3068\u306a\u308b\u3002\u4ee5\u4e0b\u306e\u70b9\u3092\u78ba\u8a8d\u3059\u308b\uff1a<\/p>\n<ul>\n<li>\u7279\u5b9a\u306e\u30da\u30fc\u30b8\u3067\u306e\u96e2\u8131\u7387\u3002<\/li>\n<li>\u30da\u30fc\u30b8\u6ede\u5728\u6642\u9593\u3002<\/li>\n<li>\u30b8\u30e3\u30fc\u30cb\u30fc\u5185\u306e\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8\u306e\u30d0\u30a6\u30f3\u30b9\u7387\u3002<\/li>\n<li>\u30c7\u30d0\u30a4\u30b9\u304a\u3088\u3073\u30d6\u30e9\u30a6\u30b6\u306e\u4e92\u63db\u6027\u554f\u984c\u3002<\/li>\n<\/ul>\n<h3>2. CRM\u30c7\u30fc\u30bf<\/h3>\n<p>B2B\u307e\u305f\u306f\u9ad8\u4fa1\u5024\u306eB2C\u30b7\u30ca\u30ea\u30aa\u3067\u306f\u3001CRM\u30c7\u30fc\u30bf\u304c\u30ea\u30fc\u30c9\u306e\u8cea\u306b\u95a2\u3059\u308b\u6587\u8108\u3092\u63d0\u4f9b\u3059\u308b\u3002\u30b8\u30e3\u30fc\u30cb\u30fc\u4e2d\u306e\u96e2\u8131\u304c\u9069\u5408\u6027\u306e\u4f4e\u3055\u304b\u3001\u4f53\u9a13\u306e\u60aa\u3055\u306b\u3088\u308b\u3082\u306e\u304b\u3092\u5224\u65ad\u3059\u308b\u306e\u306b\u5f79\u7acb\u3064\u3002<\/p>\n<h3>3. \u30d2\u30fc\u30c8\u30de\u30c3\u30d7<\/h3>\n<p>\u30e6\u30fc\u30b6\u30fc\u306e\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u306e\u8996\u899a\u7684\u8868\u73fe\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u304c\u30af\u30ea\u30c3\u30af\u3084\u30b9\u30af\u30ed\u30fc\u30eb\u3092\u884c\u3046\u5834\u6240\u3092\u5f37\u8abf\u3057\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30de\u30c3\u30d7\u306e\u8abf\u6574\u304c\u5b9f\u969b\u306e\u30e6\u30fc\u30b6\u30fc\u884c\u52d5\u3068\u4e00\u81f4\u3057\u3066\u3044\u308b\u304b\u3069\u3046\u304b\u3092\u78ba\u8a8d\u3067\u304d\u307e\u3059\u3002<\/p>\n<h3>4. \u30b5\u30fc\u30d9\u30a4\u30c7\u30fc\u30bf<\/h3>\n<p>\u30da\u30fc\u30b8\u5185\u30b5\u30fc\u30d9\u30a4\u3084\u30a4\u30f3\u30bf\u30e9\u30af\u30b7\u30e7\u30f3\u5f8c\u306e\u30e1\u30fc\u30eb\u3092\u901a\u3058\u305f\u76f4\u63a5\u7684\u306a\u30d5\u30a3\u30fc\u30c9\u30d0\u30c3\u30af\u304b\u3089\u611f\u60c5\u30c7\u30fc\u30bf\u304c\u5f97\u3089\u308c\u307e\u3059\u3002\u7279\u5b9a\u306e\u30b8\u30e3\u30fc\u30cb\u30fc\u6bb5\u968e\u3067\u306e\u30cd\u30c3\u30c8\u30d7\u30ed\u30e2\u30fc\u30bf\u30fc \u30b9\u30b3\u30a2\uff08NPS\uff09\u3084\u9867\u5ba2\u6e80\u8db3\u5ea6\uff08CSAT\uff09\u30b9\u30b3\u30a2\u306f\u3001\u30de\u30c3\u30d7\u306e\u8abf\u6574\u304c\u5fc5\u8981\u306a\u5834\u6240\u3092\u793a\u3059\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h2>\u30b8\u30e3\u30fc\u30cb\u30fc\u5909\u66f4\u306b\u304a\u3051\u308b\u30ea\u30b9\u30af\u8a55\u4fa1 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