{"id":1048,"date":"2026-04-04T10:01:51","date_gmt":"2026-04-04T10:01:51","guid":{"rendered":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/"},"modified":"2026-04-04T10:01:51","modified_gmt":"2026-04-04T10:01:51","slug":"myth-busting-revenue-models-business-model-canvas","status":"publish","type":"post","link":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/","title":{"rendered":"Ph\u00e1 v\u1ee1 Nh\u1eefng Suy Ngh\u0129 Sai L\u1ea7m V\u1ec1 M\u00f4 H\u00ecnh Doanh Thu: Nh\u1eefng Hi\u1ec3u L\u1ea7m Ph\u1ed5 Bi\u1ebfn V\u1ec1 S\u01a1 \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh \u0110\u01b0\u1ee3c Gi\u1ea3i Th\u00edch"},"content":{"rendered":"

Thi\u1ebft k\u1ebf m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch gi\u00e1 tr\u1ecb chuy\u1ec3n h\u00f3a th\u00e0nh kh\u1ea3 n\u0103ng sinh l\u1eddi. S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh (BMC) \u0111\u00e3 tr\u1edf th\u00e0nh khung chu\u1ea9n \u0111\u1ec3 l\u1eadp b\u1ea3n \u0111\u1ed3 cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Tuy nhi\u00ean, d\u00f9 \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng, v\u1eabn t\u1ed3n t\u1ea1i s\u1ef1 nh\u1ea7m l\u1eabn \u0111\u00e1ng k\u1ec3 v\u1ec1 ph\u1ea7nD\u00f2ng doanh thu<\/strong>kh\u1ed1i. Nhi\u1ec1u nh\u00e0 s\u00e1ng l\u1eadp v\u00e0 nh\u00e0 chi\u1ebfn l\u01b0\u1ee3c coi ph\u1ea7n n\u00e0y nh\u01b0 m\u1ed9t suy ngh\u0129 ph\u1ee5, cho r\u1eb1ng n\u00f3 s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft khi s\u1ea3n ph\u1ea9m ra m\u1eaft. \u0110\u00e2y l\u00e0 m\u1ed9t gi\u1ea3 \u0111\u1ecbnh nguy hi\u1ec3m.<\/p>\n

Vi\u1ec7c t\u1ea1o ra doanh thu kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u01a1n l\u1ebb; \u0111\u00f3 l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng. N\u00f3 bao g\u1ed3m gi\u00e1 c\u1ea3, h\u00e0nh vi kh\u00e1ch h\u00e0ng, c\u01a1 ch\u1ebf giao h\u00e0ng v\u00e0 c\u1ea5u tr\u00fac chi ph\u00ed. Khi nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y b\u1ecb hi\u1ec3u sai, to\u00e0n b\u1ed9 s\u01a1 \u0111\u1ed3 s\u1ebd s\u1ee5p \u0111\u1ed5. H\u01b0\u1edbng d\u1eabn n\u00e0y s\u1ebd ph\u00e2n t\u00edch nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn nh\u1ea5t v\u1ec1 m\u00f4 h\u00ecnh doanh thu trong b\u1ed1i c\u1ea3nh BMC. Ch\u00fang ta s\u1ebd kh\u00e1m ph\u00e1 nh\u1eefng chi ti\u1ebft k\u1ef9 thu\u1eadt v\u1ec1 vi\u1ec7c h\u00f3a l\u1ee3i nhu\u1eadn, t\u00e2m l\u00fd \u0111\u1ecbnh gi\u00e1 v\u00e0 s\u1ef1 v\u1eefng ch\u1eafc v\u1ec1 c\u1ea5u tr\u00fac c\u1ea7n thi\u1ebft cho s\u1ef1 ph\u00e1t tri\u1ec3n d\u00e0i h\u1ea1n.<\/p>\n

\n
\"Educational<\/figure>\n<\/div>\n

\ud83e\udde9 Hi\u1ec3u R\u00f5 C\u1ea5u Tr\u00fac S\u01a1 \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh<\/h2>\n

Tr\u01b0\u1edbc khi ph\u00e2n t\u00edch nh\u1eefng hi\u1ec3u l\u1ea7m, ch\u00fang ta c\u1ea7n thi\u1ebft l\u1eadp m\u1ed9t n\u1ec1n t\u1ea3ng hi\u1ec3u bi\u1ebft v\u1ec1 khung n\u00e0y. \u0110\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Alexander Osterwalder, S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh g\u1ed3m ch\u00edn kh\u1ed1i x\u00e2y d\u1ef1ng. Nh\u1eefng kh\u1ed1i n\u00e0y m\u00f4 t\u1ea3 c\u00e1ch m\u1ed9t t\u1ed5 ch\u1ee9c t\u1ea1o ra, cung c\u1ea5p v\u00e0 khai th\u00e1c gi\u00e1 tr\u1ecb. Ch\u00edn kh\u1ed1i l\u00e0:<\/p>\n

    \n
  • \u0110\u1ed1i t\u00e1c then ch\u1ed1t<\/strong>: M\u1ea1ng l\u01b0\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p v\u00e0 \u0111\u1ed1i t\u00e1c gi\u00fap m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng.<\/li>\n
  • Ho\u1ea1t \u0111\u1ed9ng then ch\u1ed1t<\/strong>: Nh\u1eefng vi\u1ec7c quan tr\u1ecdng nh\u1ea5t m\u00e0 m\u1ed9t c\u00f4ng ty ph\u1ea3i th\u1ef1c hi\u1ec7n \u0111\u1ec3 v\u1eadn h\u00e0nh th\u00e0nh c\u00f4ng.<\/li>\n
  • Ngu\u1ed3n l\u1ef1c then ch\u1ed1t<\/strong>: Nh\u1eefng t\u00e0i s\u1ea3n c\u1ea7n thi\u1ebft \u0111\u1ec3 cung c\u1ea5p v\u00e0 giao gi\u00e1 tr\u1ecb \u0111\u00e3 \u0111\u1ec1 xu\u1ea5t.<\/li>\n
  • \u0110\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb<\/strong>: G\u00f3i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u1ea1o ra gi\u00e1 tr\u1ecb cho m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/li>\n
  • M\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/strong>: C\u00e1c lo\u1ea1i m\u1ed1i quan h\u1ec7 m\u00e0 m\u1ed9t c\u00f4ng ty thi\u1ebft l\u1eadp v\u1edbi c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/li>\n
  • K\u00eanh ph\u00e2n ph\u1ed1i<\/strong>: C\u00e1ch m\u1ed9t c\u00f4ng ty giao ti\u1ebfp v\u1edbi v\u00e0 ti\u1ebfp c\u1eadn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/li>\n
  • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/strong>: Nh\u1eefng nh\u00f3m ng\u01b0\u1eddi ho\u1eb7c t\u1ed5 ch\u1ee9c kh\u00e1c nhau m\u00e0 m\u1ed9t doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn v\u00e0 ph\u1ee5c v\u1ee5.<\/li>\n
  • C\u1ea5u tr\u00fac chi ph\u00ed<\/strong>: T\u1ea5t c\u1ea3 chi ph\u00ed ph\u00e1t sinh \u0111\u1ec3 v\u1eadn h\u00e0nh m\u1ed9t m\u00f4 h\u00ecnh kinh doanh.<\/li>\n
  • D\u00f2ng doanh thu<\/strong>: S\u1ed1 ti\u1ec1n m\u1eb7t m\u00e0 m\u1ed9t c\u00f4ng ty t\u1ea1o ra t\u1eeb m\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

    M\u1eb7c d\u00f9 t\u1ea5t c\u1ea3 ch\u00edn kh\u1ed1i \u0111\u1ec1u li\u00ean k\u1ebft v\u1edbi nhau, kh\u1ed1i D\u00f2ng doanh thu th\u01b0\u1eddng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd kh\u00f4ng \u0111\u1ee7. N\u00f3 th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ho\u1eb7c m\u1ee5c ti\u00eau b\u00e1n h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, n\u00f3 \u0111\u1ecbnh ngh\u0129a \u0111\u1ed9ng c\u01a1 kinh t\u1ebf c\u1ee7a t\u1ed5 ch\u1ee9c. S\u1ef1 b\u1ea5t c\u00e2n x\u1ee9ng \u1edf \u0111\u00e2y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u00ecnh hu\u1ed1ng l\u01b0\u1ee3ng truy c\u1eadp cao nh\u01b0ng kh\u00f4ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cao, ho\u1eb7c s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i nhu\u1eadn nh\u01b0ng kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng do chi ph\u00ed c\u1ea5u tr\u00fac.<\/p>\n

    \ud83d\udcb0 Kh\u1ed1i D\u00f2ng Doanh Thu: M\u1ed9t Ph\u00e2n T\u00edch Chi Ti\u1ebft<\/h2>\n

    Ph\u1ea7n D\u00f2ng doanh thu tr\u1ea3 l\u1eddi m\u1ed9t c\u00e2u h\u1ecfi c\u01a1 b\u1ea3n duy nh\u1ea5t:Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 ti\u1ec1n cho gi\u00e1 tr\u1ecb g\u00ec?<\/em>Kh\u00f4ng \u0111\u1ee7 ch\u1ec9 n\u00f3i ‘ch\u00fang t\u00f4i b\u00e1n \u0111\u1ed3 v\u1eadt nh\u1ecf’. M\u00f4 h\u00ecnh ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 c\u01a1 ch\u1ebf. \u0110\u00f3 l\u00e0 giao d\u1ecbch m\u1ed9t l\u1ea7n? M\u1ed9t g\u00f3i \u0111\u0103ng k\u00fd? Ph\u00ed c\u1ea5p ph\u00e9p? Hoa h\u1ed3ng? M\u1ed7i c\u01a1 ch\u1ebf \u0111\u1ec1u mang nh\u1eefng h\u1ec7 qu\u1ea3 kh\u00e1c nhau \u0111\u1ed1i v\u1edbi d\u00f2ng ti\u1ec1n, \u0111\u1ecbnh gi\u00e1 v\u00e0 gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng (CLV).<\/p>\n

    Khi \u0111i\u1ec1n th\u00f4ng tin v\u00e0o kh\u1ed1i n\u00e0y, h\u00e3y c\u00e2n nh\u1eafc nh\u1eefng s\u1ef1 ph\u00e2n bi\u1ec7t k\u1ef9 thu\u1eadt sau:<\/p>\n

      \n
    • B\u00e1n t\u00e0i s\u1ea3n<\/strong>: B\u00e1n quy\u1ec1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m v\u1eadt l\u00fd ho\u1eb7c t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1.<\/li>\n
    • Ph\u00ed s\u1eed d\u1ee5ng<\/strong>: T\u00ednh ph\u00ed d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng (v\u00ed d\u1ee5: l\u01b0u tr\u1eef d\u1eef li\u1ec7u, g\u1ecdi API).<\/li>\n
    • Ph\u00ed \u0111\u0103ng k\u00fd<\/strong>: Thanh to\u00e1n \u0111\u1ecbnh k\u1ef3 \u0111\u1ec3 truy c\u1eadp li\u00ean t\u1ee5c v\u00e0o m\u1ed9t d\u1ecbch v\u1ee5.<\/li>\n
    • Cho vay\/Thu\u00ea\/Cho thu\u00ea<\/strong>: Thu \u0111\u01b0\u1ee3c m\u1ed9t ph\u1ea7n gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n theo th\u1eddi gian.<\/li>\n
    • Ph\u00ed qu\u1ea3ng c\u00e1o<\/strong>: T\u00ednh ph\u00ed cho kh\u00f4ng gian \u0111\u1ec3 hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi xem.<\/li>\n
    • Ph\u00ed m\u00f4i gi\u1edbi<\/strong>: Hoa h\u1ed3ng thu \u0111\u01b0\u1ee3c nh\u1edd h\u1ed7 tr\u1ee3 th\u1ef1c hi\u1ec7n giao d\u1ecbch gi\u1eefa hai b\u00ean.<\/li>\n<\/ul>\n

      Hi\u1ec3u r\u00f5 c\u00e1c danh m\u1ee5c n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 tr\u00e1nh nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn. Nhi\u1ec1u t\u1ed5 ch\u1ee9c c\u1ed1 g\u1eafng k\u1ebft h\u1ee3p c\u00e1c m\u00f4 h\u00ecnh n\u00e0y m\u00e0 kh\u00f4ng c\u00f3 ranh gi\u1edbi r\u00f5 r\u00e0ng, d\u1eabn \u0111\u1ebfn s\u1ef1 nh\u1ea7m l\u1eabn t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7u su\u1ea5t v\u1eadn h\u00e0nh k\u00e9m. S\u1ef1 r\u00f5 r\u00e0ng trong kh\u1ed1i n\u00e0y l\u00e0 \u0111i\u1ec1u t\u1ed1i quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin cho nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 s\u1ef1 th\u1ed1ng nh\u1ea5t n\u1ed9i b\u1ed9.<\/p>\n

      \ud83d\udeab Nghi\u00eam myth 1: Doanh thu b\u1eb1ng kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng<\/h2>\n

      Nghi\u00eam myth dai d\u1eb3ng nh\u1ea5t l\u00e0 ni\u1ec1m tin r\u1eb1ng t\u0103ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n v\u1ecb b\u00e1n ra s\u1ebd t\u1ef1 \u0111\u1ed9ng l\u00e0m t\u0103ng s\u1ee9c kh\u1ecfe doanh thu. M\u1eb7c d\u00f9 \u0111\u00fang trong \u0111i\u1ec1u ki\u1ec7n l\u00fd t\u01b0\u1edfng, nh\u01b0ng \u0111i\u1ec1u n\u00e0y b\u1ecf qua chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 b\u1ea3n ch\u1ea5t c\u1ee7a d\u00f2ng doanh thu. M\u1ed9t doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng nh\u01b0ng \u0111\u1ed3ng th\u1eddi v\u1eabn \u0111ang thua l\u1ed7.<\/p>\n

      Sai l\u1ea7m n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb vi\u1ec7c t\u1eadp trung v\u00e0o d\u00f2ng thu nh\u1eadp t\u1ed5ng (doanh thu th\u00f4) thay v\u00ec d\u00f2ng l\u1ee3i nhu\u1eadn r\u00f2ng (l\u1ee3i nhu\u1eadn sau thu\u1ebf). Trong b\u1ed1i c\u1ea3nh S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh, nghi ng\u1edd n\u00e0y th\u1ec3 hi\u1ec7n khi kh\u1ed1i D\u00f2ng doanh thu kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e2n b\u1eb1ng v\u1edbi kh\u1ed1i C\u1ea5u tr\u00fac chi ph\u00ed.<\/p>\n

        \n
      • Th\u1ef1c t\u1ebf<\/strong>: Doanh thu ch\u1ec9 c\u00f3 gi\u00e1 tr\u1ecb n\u1ebfu v\u01b0\u1ee3t qua Chi ph\u00ed h\u00e0ng b\u00e1n (COGS) v\u00e0 Chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC).<\/li>\n
      • R\u1ee7i ro<\/strong>: T\u1eadp trung duy nh\u1ea5t v\u00e0o kh\u1ed1i l\u01b0\u1ee3ng th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3m gi\u00e1 l\u00e0m suy gi\u1ea3m bi\u00ean l\u1ee3i nhu\u1eadn.<\/li>\n
      • Gi\u1ea3i ph\u00e1p<\/strong>: X\u00e1c \u0111\u1ecbnh kinh t\u1ebf \u0111\u01a1n v\u1ecb. T\u00ednh bi\u00ean l\u1ee3i nhu\u1eadn \u0111\u00f3ng g\u00f3p tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb. N\u1ebfu bi\u00ean l\u1ee3i nhu\u1eadn \u00e2m, t\u0103ng tr\u01b0\u1edfng kh\u1ed1i l\u01b0\u1ee3ng s\u1ebd l\u00e0m t\u0103ng t\u1ed1c t\u1ed5n th\u1ea5t.<\/li>\n<\/ul>\n

        H\u00e3y xem x\u00e9t m\u1ed9t c\u00f4ng ty SaaS cung c\u1ea5p g\u00f3i mi\u1ec5n ph\u00ed \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u1ed1i l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. N\u1ebfu t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed th\u1ea5p, doanh thu tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng l\u00e0 kh\u00f4ng \u0111\u00e1ng k\u1ec3. T\u0103ng s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 tr\u00f4ng gi\u1ed1ng nh\u01b0 th\u00e0nh c\u00f4ng, nh\u01b0ng d\u00f2ng doanh thu v\u1eabn y\u1ebfu. M\u00f4 h\u00ecnh c\u1ea7n t\u1eadp trung v\u00e0o t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i v\u00e0 doanh thu trung b\u00ecnh tr\u00ean m\u1ed7i ng\u01b0\u1eddi d\u00f9ng (ARPU) thay v\u00ec ch\u1ec9 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng t\u1ed5ng th\u1ec3.<\/p>\n

        \ud83d\udeab Nghi\u00eam myth 2: S\u01a1 \u0111\u1ed3 l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u t\u0129nh<\/h2>\n

        Nhi\u1ec1u nh\u00f3m t\u1ea1o S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh m\u1ed9t l\u1ea7n trong giai \u0111o\u1ea1n h\u00ecnh th\u00e0nh \u00fd t\u01b0\u1edfng r\u1ed3i b\u1ecf v\u00e0o t\u1ee7. H\u1ecd coi n\u00f3 nh\u01b0 m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng. Gi\u1ea3 \u0111\u1ecbnh n\u00e0y b\u1ecf qua b\u1ea3n ch\u1ea5t \u0111\u1ed9ng c\u1ee7a th\u1ecb tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u kh\u00e1ch h\u00e0ng.<\/p>\n

        M\u1ed9t m\u00f4 h\u00ecnh doanh thu ho\u1ea1t \u0111\u1ed9ng h\u00f4m nay c\u00f3 th\u1ec3 l\u1ed7i th\u1eddi ng\u00e0y mai do thay \u0111\u1ed5i quy \u0111\u1ecbnh, h\u00e0nh \u0111\u1ed9ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c thay \u0111\u1ed5i trong h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Coi s\u01a1 \u0111\u1ed3 l\u00e0 t\u0129nh s\u1ebd d\u1eabn \u0111\u1ebfn s\u1ef1 l\u1ec7ch h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

          \n
        • Th\u1ef1c t\u1ebf<\/strong>: S\u01a1 \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 m\u1ed7i qu\u00fd ho\u1eb7c b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn.<\/li>\n
        • R\u1ee7i ro<\/strong>: Duy tr\u00ec m\u1ed9t m\u00f4 h\u00ecnh doanh thu kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng s\u1ebd d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng \u0111\u00ecnh tr\u1ec7.<\/li>\n
        • Gi\u1ea3i ph\u00e1p<\/strong>: Thi\u1ebft l\u1eadp m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i. S\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e1c minh xem c\u00e1c gi\u1ea3 \u0111\u1ecbnh doanh thu hi\u1ec7n t\u1ea1i c\u00f3 c\u00f2n \u0111\u00fang hay kh\u00f4ng.<\/li>\n<\/ul>\n

          : V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u00f4 h\u00ecnh doanh thu giao d\u1ecbch (tr\u1ea3 theo t\u1eebng s\u1ea3n ph\u1ea9m). Theo th\u1eddi gian, kh\u00e1ch h\u00e0ng th\u00edch s\u1ef1 \u1ed5n \u0111\u1ecbnh. M\u00f4 h\u00ecnh n\u00ean chuy\u1ec3n sang c\u01a1 s\u1edf \u0111\u0103ng k\u00fd \u0111\u1ec3 khai th\u00e1c gi\u00e1 tr\u1ecb t\u00e1i di\u1ec5n. Kh\u00f4ng c\u1eadp nh\u1eadt b\u1ea3n \u0111\u1ed3 m\u00f4 h\u00ecnh c\u00f3 ngh\u0129a l\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i chuy\u1ec3n \u0111\u1ed5i n\u00e0y.<\/p>\n

          \ud83d\udeab Suy ngh\u0129 sai l\u1ea7m 3: Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 x\u00e1c \u0111\u1ecbnh m\u00f4 h\u00ecnh doanh thu<\/h2>\n

          : C\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t r\u00f5 r\u1ec7t gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 v\u00e0 m\u00f4 h\u00ecnh doanh thu. \u0110\u1ecbnh gi\u00e1 l\u00e0 nh\u00e3n d\u00e1n tr\u00ean s\u1ea3n ph\u1ea9m. M\u00f4 h\u00ecnh doanh thu l\u00e0 c\u01a1 ch\u1ebf trao \u0111\u1ed5i. Nh\u1ea7m l\u1eabn hai kh\u00e1i ni\u1ec7m n\u00e0y d\u1eabn \u0111\u1ebfn l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh sai l\u1ec7ch.<\/p>\n

          : B\u1ea1n c\u00f3 th\u1ec3 c\u00f3 c\u00f9ng m\u1ed9t m\u00f4 h\u00ecnh doanh thu v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kh\u00e1c nhau. V\u00ed d\u1ee5, m\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 theo th\u00e1ng, theo n\u0103m ho\u1eb7c theo c\u1ea5u tr\u00fac c\u1ea5p \u0111\u1ed9. M\u00f4 h\u00ecnh (thanh to\u00e1n \u0111\u1ecbnh k\u1ef3) v\u1eabn gi\u1eef nguy\u00ean, nh\u01b0ng gi\u00e1 c\u1ea3 thay \u0111\u1ed5i.<\/p>\n

            \n
          • Th\u1ef1c t\u1ebf<\/strong>: M\u00f4 h\u00ecnh doanh thu x\u00e1c \u0111\u1ecbnh nh\u1ecbp \u0111\u1ed9 d\u00f2ng ti\u1ec1n. \u0110\u1ecbnh gi\u00e1 x\u00e1c \u0111\u1ecbnh kh\u1ed1i l\u01b0\u1ee3ng v\u00e0 bi\u00ean l\u1ee3i nhu\u1eadn.<\/li>\n
          • R\u1ee7i ro<\/strong>: Thay \u0111\u1ed5i gi\u00e1 m\u00e0 kh\u00f4ng \u0111i\u1ec1u ch\u1ec9nh m\u00f4 h\u00ecnh n\u1ec1n t\u1ea3ng c\u00f3 th\u1ec3 g\u00e2y hi\u1ec3u l\u1ea7m. N\u1ebfu b\u1ea1n chuy\u1ec3n t\u1eeb b\u00e1n m\u1ed9t l\u1ea7n sang \u0111\u0103ng k\u00fd, c\u1ea5u tr\u00fac k\u1ebf to\u00e1n v\u00e0 b\u00e1o c\u00e1o ph\u1ea3i thay \u0111\u1ed5i.<\/li>\n
          • Gi\u1ea3i ph\u00e1p<\/strong>: X\u00e1c \u0111\u1ecbnh c\u01a1 ch\u1ebf tr\u01b0\u1edbc (v\u00ed d\u1ee5: c\u1ea5p ph\u00e9p), sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m gi\u00e1 (v\u00ed d\u1ee5: 50 \u0111\u00f4 la\/th\u00e1ng).<\/li>\n<\/ul>\n

            : M\u1ed9t l\u1edbp ph\u1ee9c t\u1ea1p kh\u00e1c n\u1ea3y sinh khi \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t. M\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh cho ph\u00e9p gi\u00e1 thay \u0111\u1ed5i theo nhu c\u1ea7u. M\u1eb7c d\u00f9 \u0111\u00e2y l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt \u0111\u1ecbnh gi\u00e1, nh\u01b0ng n\u00f3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh doanh thu c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd c\u00e1c giao d\u1ecbch bi\u1ebfn \u0111\u1ed9ng. B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh ph\u1ea3i ph\u1ea3n \u00e1nh h\u1ea1 t\u1ea7ng c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c giao d\u1ecbch n\u00e0y.<\/p>\n

            \ud83d\udeab Suy ngh\u0129 sai l\u1ea7m 4: C\u00e1c n\u1ec1n t\u1ea3ng k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 b\u1eaft bu\u1ed9c cho c\u00e1c m\u00f4 h\u00ecnh hi\u1ec7n \u0111\u1ea1i<\/h2>\n

            : Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7, t\u1ed3n t\u1ea1i ni\u1ec1m tin r\u1eb1ng m\u00f4 h\u00ecnh kinh doanh ph\u1ea3i l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 c\u00f3 th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4. \u0110i\u1ec1u n\u00e0y lo\u1ea1i b\u1ecf c\u00e1c ng\u00e0nh truy\u1ec1n th\u1ed1ng kh\u1ecfi qu\u00e1 tr\u00ecnh \u0111\u1ed5i m\u1edbi. M\u1ed9t m\u00f4 h\u00ecnh doanh thu kh\u00f4ng c\u1ea7n website hay \u1ee9ng d\u1ee5ng \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3.<\/p>\n

            : H\u00e0ng h\u00f3a v\u1eadt l\u00fd, d\u1ecbch v\u1ee5 v\u00e0 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh doanh thu tinh vi. H\u00e3y ngh\u0129 \u0111\u1ebfn m\u1ed9t ph\u00f2ng t\u1eadp th\u1ec3 d\u1ee5c. N\u00f3 b\u00e1n th\u1ebb th\u00e0nh vi\u00ean (\u0111\u0103ng k\u00fd), bu\u1ed5i t\u1eadp c\u00e1 nh\u00e2n (ph\u00ed s\u1eed d\u1ee5ng) v\u00e0 h\u00e0ng h\u00f3a (b\u00e1n t\u00e0i s\u1ea3n). Ho\u00e0n to\u00e0n mang t\u00ednh v\u1eadt l\u00fd, nh\u01b0ng m\u00f4 h\u00ecnh doanh thu l\u1ea1i ph\u1ee9c t\u1ea1p v\u00e0 nhi\u1ec1u l\u1edbp.<\/p>\n

              \n
            • Th\u1ef1c t\u1ebf<\/strong>: K\u00eanh ph\u00e2n ph\u1ed1i kh\u00f4ng quy\u1ebft \u0111\u1ecbnh c\u01a1 ch\u1ebf doanh thu.<\/li>\n
            • R\u1ee7i ro<\/strong>: B\u1ecf qua t\u00edch h\u1ee3p k\u1ef9 thu\u1eadt s\u1ed1 c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n ph\u1ea1m vi ti\u1ebfp c\u1eadn, nh\u01b0ng b\u1ecf qua c\u00e1c m\u00f4 h\u00ecnh doanh thu k\u1ef9 thu\u1eadt s\u1ed1 (nh\u01b0 khai th\u00e1c d\u1eef li\u1ec7u) c\u00f3 th\u1ec3 gi\u1edbi h\u1ea1n kh\u1ea3 n\u0103ng khai th\u00e1c gi\u00e1 tr\u1ecb.<\/li>\n
            • Gi\u1ea3i ph\u00e1p<\/strong>: \u0110\u00e1nh gi\u00e1 c\u00e1ch c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 n\u00e2ng cao m\u00f4 h\u00ecnh doanh thu hi\u1ec7n t\u1ea1i, ch\u1ee9 kh\u00f4ng ph\u1ea3i thay th\u1ebf n\u00f3. Vi\u1ec7c theo d\u00f5i d\u1eef li\u1ec7u c\u00f3 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng kh\u00f4ng? T\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f3 gi\u1ea3m chi ph\u00ed kh\u00f4ng?<\/li>\n<\/ul>\n

              : M\u1ed9t c\u1eeda h\u00e0ng b\u00e1n l\u1ebb v\u1eadt l\u00fd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh th\u00e0nh vi\u00ean \u0111\u1ec3 truy c\u1eadp \u0111\u1ed9c quy\u1ec1n. \u0110i\u1ec1u n\u00e0y chuy\u1ec3n d\u1ecbch doanh thu t\u1eeb giao d\u1ecbch sang \u0111\u1ecbnh k\u1ef3. S\u1ef1 hi\u1ec7n di\u1ec7n v\u1eadt l\u00fd l\u00e0 k\u00eanh, nh\u01b0ng m\u00f4 h\u00ecnh doanh thu l\u1ea1i d\u1ef1a tr\u00ean \u0111\u0103ng k\u00fd. C\u1ea3 hai t\u1ed3n t\u1ea1i song song.<\/p>\n

              \ud83d\udeab Suy ngh\u0129 sai l\u1ea7m 5: C\u00e1c m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p l\u00e0 m\u00f4 h\u00ecnh t\u1ed1t h\u01a1n<\/h2>\n

              : C\u00f3 quan ni\u1ec7m r\u1eb1ng m\u00f4 h\u00ecnh doanh thu ph\u1ea3i ph\u1ee9c t\u1ea1p \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a gi\u00e1 tr\u1ecb. C\u00e1c nh\u00e0 s\u00e1ng l\u1eadp th\u01b0\u1eddng th\u00eam nhi\u1ec1u d\u00f2ng doanh thu (qu\u1ea3ng c\u00e1o, \u0111\u0103ng k\u00fd, li\u00ean k\u1ebft, c\u1ea5p ph\u00e9p) v\u1edbi hy v\u1ecdng thu \u0111\u01b0\u1ee3c m\u1ecdi \u0111\u1ed3ng ti\u1ec1n c\u00f3 th\u1ec3. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u00ecnh tr\u1ea1ng bloat v\u1eadn h\u00e0nh.<\/p>\n

              : S\u1ef1 ph\u1ee9c t\u1ea1p t\u1ea1o ra ma s\u00e1t. Kh\u00e1ch h\u00e0ng kh\u00f4ng hi\u1ec3u gi\u00e1 tr\u1ecb n\u1ebfu ph\u1ea3i \u0111i qua m\u00ea cung c\u00e1c kho\u1ea3n ph\u00ed. \u0110\u1ed9i ng\u0169 n\u1ed9i b\u1ed9 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c qu\u1ea3n l\u00fd nhi\u1ec1u h\u1ec7 th\u1ed1ng thanh to\u00e1n v\u00e0 c\u00e1c \u0111\u01b0\u1eddng b\u00e1o c\u00e1o kh\u00e1c nhau.<\/p>\n

                \n
              • Th\u1ef1c t\u1ebf<\/strong>: S\u1ef1 \u0111\u01a1n gi\u1ea3n th\u01b0\u1eddng th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n. M\u1ed9t \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, duy nh\u1ea5t v\u1edbi m\u1ed9t c\u01a1 ch\u1ebf thanh to\u00e1n th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n.<\/li>\n
              • R\u1ee7i ro<\/strong>: C\u00e1c ngu\u1ed3n doanh thu r\u1ea3i r\u00e1c c\u00f3 th\u1ec3 l\u00e0m m\u1edd th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00e2y nh\u1ea7m l\u1eabn cho kh\u00e1ch h\u00e0ng.<\/li>\n
              • Gi\u1ea3i ph\u00e1p<\/strong>: \u01afu ti\u00ean ngu\u1ed3n doanh thu ch\u00ednh. Ch\u1ec9 th\u00eam c\u00e1c ngu\u1ed3n ph\u1ee5 n\u1ebfu ch\u00fang h\u1ed7 tr\u1ee3 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 kh\u00f4ng t\u1ea1o ra s\u1ef1 c\u1ea3n tr\u1edf.<\/li>\n<\/ul>\n

                H\u00e3y l\u1ea5y v\u00ed d\u1ee5 v\u1ec1 m\u1ed9t c\u00f4ng ty ph\u1ea7n m\u1ec1m. N\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p b\u1ea3n d\u00f9ng th\u1eed mi\u1ec5n ph\u00ed, \u0111\u0103ng k\u00fd tr\u1ea3 ph\u00ed v\u00e0 gi\u1ea5y ph\u00e9p doanh nghi\u1ec7p. \u0110\u00e2y l\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn theo l\u1edbp, nh\u01b0ng v\u1eabn r\u00f5 r\u00e0ng. Vi\u1ec7c th\u00eam ph\u00ed th\u1ecb tr\u01b0\u1eddng cho c\u00e1c ti\u1ec7n \u00edch b\u00ean th\u1ee9 ba c\u00f3 th\u1ec3 qu\u00e1 ph\u1ee9c t\u1ea1p \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u. H\u00e3y t\u1eadp trung v\u00e0o trao \u0111\u1ed5i gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i tr\u01b0\u1edbc ti\u00ean.<\/p>\n

                \ud83d\udcca Suy ngh\u0129 sai l\u1ea7m so v\u1edbi Th\u1ef1c t\u1ebf: B\u1ea3ng so s\u00e1nh<\/h2>\n

                T\u00f3m l\u1ea1i c\u00e1c kh\u00e1c bi\u1ec7t k\u1ef9 thu\u1eadt, b\u1ea3ng sau \u0111\u00e2y so s\u00e1nh nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1edbi th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh c\u1ea7n thi\u1ebft \u0111\u1ec3 c\u00f3 m\u1ed9t B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh v\u1eefng ch\u1eafc.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
                Suy ngh\u0129 sai l\u1ea7m<\/strong><\/th>\nTh\u1ef1c t\u1ebf v\u1eadn h\u00e0nh<\/strong><\/th>\n<\/tr>\n<\/thead>\n
                Doanh thu ch\u1ec9 l\u00e0 kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng.<\/td>\nDoanh thu l\u00e0 D\u00f2ng ti\u1ec1n thu v\u00e0o tr\u1eeb \u0111i Chi ph\u00ed. L\u1ee3i nhu\u1eadn g\u1ed9p quan tr\u1ecdng h\u01a1n s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n v\u1ecb.<\/td>\n<\/tr>\n
                B\u1ea3n \u0111\u1ed3 l\u00e0 t\u00e0i li\u1ec7u m\u1ed9t l\u1ea7n duy nh\u1ea5t.<\/td>\nB\u1ea3n \u0111\u1ed3 l\u00e0 c\u00f4ng c\u1ee5 linh ho\u1ea1t, \u0111\u00f2i h\u1ecfi ki\u1ec3m ch\u1ee9ng v\u00e0 c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3.<\/td>\n<\/tr>\n
                Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 = M\u00f4 h\u00ecnh doanh thu.<\/td>\n\u0110\u1ecbnh gi\u00e1 l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt trong m\u00f4 h\u00ecnh; m\u00f4 h\u00ecnh x\u00e1c \u0111\u1ecbnh c\u01a1 ch\u1ebf thanh to\u00e1n.<\/td>\n<\/tr>\n
                S\u1ed1 h\u00f3a l\u00e0 b\u1eaft bu\u1ed9c \u0111\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4.<\/td>\nKh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng ph\u1ee5 thu\u1ed9c v\u00e0o kinh t\u1ebf \u0111\u01a1n v\u1ecb, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n v\u00e0o ph\u01b0\u01a1ng th\u1ee9c giao h\u00e0ng.<\/td>\n<\/tr>\n
                Nhi\u1ec1u ngu\u1ed3n doanh thu h\u01a1n lu\u00f4n t\u1ed1t h\u01a1n.<\/td>\n\u0110\u1ed9 ph\u1ee9c t\u1ea1p t\u1ea1o ra s\u1ef1 c\u1ea3n tr\u1edf. H\u00e3y t\u1eadp trung v\u00e0o trao \u0111\u1ed5i gi\u00e1 tr\u1ecb ch\u00ednh tr\u01b0\u1edbc ti\u00ean.<\/td>\n<\/tr>\n
                Kh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n cho s\u1ea3n ph\u1ea9m.<\/td>\nKh\u00e1ch h\u00e0ng tr\u1ea3 ti\u1ec1n cho k\u1ebft qu\u1ea3, quy\u1ec1n truy c\u1eadp ho\u1eb7c th\u1eddi gian ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c.<\/td>\n<\/tr>\n
                Freemium \u0111\u1ea3m b\u1ea3o chuy\u1ec3n \u0111\u1ed5i.<\/td>\nFreemium \u0111\u00f2i h\u1ecfi m\u1ed9t con \u0111\u01b0\u1eddng r\u00f5 r\u00e0ng \u0111\u1ebfn gi\u00e1 tr\u1ecb cho c\u00e1c g\u00f3i tr\u1ea3 ph\u00ed.<\/td>\n<\/tr>\n
                Doanh thu \u0111\u01b0\u1ee3c ghi nh\u1eadn khi giao d\u1ecbch x\u1ea3y ra.<\/td>\nVi\u1ec7c ghi nh\u1eadn doanh thu tu\u00e2n theo chu\u1ea9n m\u1ef1c k\u1ebf to\u00e1n (v\u00ed d\u1ee5: theo th\u1eddi gian \u0111\u1ed1i v\u1edbi \u0111\u0103ng k\u00fd).<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

                \ud83d\udd0d X\u00e1c minh c\u00e1c Gi\u1ea3 \u0111\u1ecbnh Kinh t\u1ebf c\u1ee7a B\u1ea1n<\/h2>\n

                M\u1ed9t khi nh\u1eefng hi\u1ec3u l\u1ea7m \u0111\u00e3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf, tr\u1ecdng t\u00e2m ph\u1ea3i chuy\u1ec3n sang x\u00e1c minh. L\u00e0m sao b\u1ea1n bi\u1ebft m\u00f4 h\u00ecnh doanh thu c\u1ee7a m\u00ecnh ho\u1ea1t \u0111\u1ed9ng? C\u00e1c gi\u1ea3 thuy\u1ebft trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh ch\u1ec9 l\u00e0 ph\u1ecfng \u0111o\u00e1n cho \u0111\u1ebfn khi \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng. Vi\u1ec7c x\u00e1c minh \u0111\u00f2i h\u1ecfi d\u1eef li\u1ec7u, ch\u1ee9 kh\u00f4ng ph\u1ea3i tr\u1ef1c gi\u00e1c.<\/p>\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 khung \u0111\u1ec3 ki\u1ec3m tra c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 doanh thu:<\/p>\n

                  \n
                • Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng<\/strong>: H\u1ecfi tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi d\u00f9ng ti\u1ec1m n\u0103ng v\u1ec1 m\u1ee9c \u0111\u1ed9 s\u1eb5n s\u00e0ng chi tr\u1ea3. \u0110\u1eebng h\u1ecfi h\u1ecd c\u00f3 th\u00edch s\u1ea3n ph\u1ea9m hay kh\u00f4ng; h\u00e3y h\u1ecfi h\u1ecd c\u00f3 mua ngay h\u00f4m nay kh\u00f4ng.<\/li>\n
                • MVP ch\u0103m s\u00f3c ri\u00eang<\/strong>: Giao d\u1ecbch d\u1ecbch v\u1ee5 th\u1ee7 c\u00f4ng tr\u01b0\u1edbc khi t\u1ef1 \u0111\u1ed9ng h\u00f3a n\u00f3. \u0110i\u1ec1u n\u00e0y gi\u00fap hi\u1ec3u \u0111\u01b0\u1ee3c chi ph\u00ed th\u1ef1c t\u1ebf c\u1ee7a vi\u1ec7c giao d\u1ecbch v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c.<\/li>\n
                • Ki\u1ec3m th\u1eed kh\u00f3i<\/strong>: T\u1ea1o m\u1ed9t trang \u0111\u00edch v\u1edbi gi\u00e1 c\u1ea3. \u0110o t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t \u0111\u1ebfn trang thanh to\u00e1n, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m ch\u01b0a t\u1ed3n t\u1ea1i.<\/li>\n
                • B\u00e1n h\u00e0ng tr\u01b0\u1edbc<\/strong>: B\u00e1n gi\u1ea3i ph\u00e1p tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng n\u00f3. \u0110\u00e2y l\u00e0 b\u1eb1ng ch\u1ee9ng cu\u1ed1i c\u00f9ng v\u1ec1 t\u00ednh kh\u1ea3 thi c\u1ee7a m\u00f4 h\u00ecnh doanh thu.<\/li>\n<\/ul>\n

                  N\u1ebfu m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i tr\u1ea3 ti\u1ec1n cho \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb, th\u00ec m\u00f4 h\u00ecnh n\u00e0y l\u00e0 sai. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m, m\u00e0 l\u00e0 th\u1ea5t b\u1ea1i c\u1ee7a m\u00f4 h\u00ecnh kinh doanh. BMC cho ph\u00e9p b\u1ea1n thay \u0111\u1ed5i lu\u1ed3ng doanh thu m\u00e0 kh\u00f4ng c\u1ea7n t\u1eeb b\u1ecf to\u00e0n b\u1ed9 \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb.<\/p>\n

                  \ud83d\udd04 T\u00edch h\u1ee3p \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb v\u1edbi Doanh thu<\/h2>\n

                  Kh\u1ed1i \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb v\u00e0 kh\u1ed1i Lu\u1ed3ng Doanh thu ph\u1ea3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd. N\u1ebfu \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 \u201cti\u1ec7n l\u1ee3i\u201d, m\u00f4 h\u00ecnh doanh thu ph\u1ea3i ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3 (v\u00ed d\u1ee5: \u0111\u0103ng k\u00fd \u0111\u1ec3 truy c\u1eadp). N\u1ebfu \u0111\u1ec1 xu\u1ea5t gi\u00e1 tr\u1ecb l\u00e0 \u201cth\u1ebf l\u1ef1c\u201d, m\u00f4 h\u00ecnh doanh thu c\u00f3 th\u1ec3 bao g\u1ed3m gi\u00e1 cao c\u1ea5p ho\u1eb7c ph\u00ed truy c\u1eadp \u0111\u1ed9c quy\u1ec1n.<\/p>\n

                  S\u1ef1 kh\u00f4ng \u0111\u1ed3ng b\u1ed9 \u1edf \u0111\u00e2y t\u1ea1o ra s\u1ef1 b\u1ea5t h\u1ee3p l\u00fd nh\u1eadn th\u1ee9c cho kh\u00e1ch h\u00e0ng. H\u00e3y h\u00ecnh dung m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p cung c\u1ea5p m\u00f4 h\u00ecnh doanh thu \u201cgi\u1ea3m gi\u00e1\u201d. Gi\u00e1 c\u1ea3 l\u00e0 t\u00edn hi\u1ec7u v\u1ec1 gi\u00e1 tr\u1ecb. N\u1ebfu c\u01a1 ch\u1ebf doanh thu qu\u00e1 giao d\u1ecbch, n\u00f3 s\u1ebd l\u00e0m suy y\u1ebfu gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c.<\/p>\n

                  Xem x\u00e9t c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a sau:<\/p>\n

                    \n
                  • Truy c\u1eadp so v\u1edbi S\u1edf h\u1eefu<\/strong>: N\u1ebfu b\u1ea1n b\u00e1n quy\u1ec1n truy c\u1eadp (SaaS), doanh thu l\u00e0 \u0111\u1ecbnh k\u1ef3. N\u1ebfu b\u1ea1n b\u00e1n s\u1edf h\u1eefu (gi\u1ea5y ph\u00e9p ph\u1ea7n m\u1ec1m), doanh thu l\u00e0 m\u1ed9t l\u1ea7n.<\/li>\n
                  • K\u1ebft qu\u1ea3 so v\u1edbi N\u1ed7 l\u1ef1c<\/strong>: N\u1ebfu b\u1ea1n t\u00ednh ph\u00ed theo k\u1ebft qu\u1ea3 (marketing hi\u1ec7u su\u1ea5t), r\u1ee7i ro n\u1eb1m \u1edf b\u1ea1n. N\u1ebfu b\u1ea1n t\u00ednh ph\u00ed theo n\u1ed7 l\u1ef1c (t\u01b0 v\u1ea5n theo gi\u1edd), r\u1ee7i ro n\u1eb1m \u1edf kh\u00e1ch h\u00e0ng.<\/li>\n
                  • Kh\u1ed1i l\u01b0\u1ee3ng so v\u1edbi L\u1ee3i nhu\u1eadn<\/strong>: Gi\u00e1 th\u1ea5p\/kh\u1ed1i l\u01b0\u1ee3ng cao \u0111\u00f2i h\u1ecfi c\u1ea5u tr\u00fac chi ph\u00ed kh\u00e1c so v\u1edbi gi\u00e1 cao\/kh\u1ed1i l\u01b0\u1ee3ng th\u1ea5p.<\/li>\n<\/ul>\n

                    BMC gi\u00fap h\u00ecnh dung r\u00f5 s\u1ef1 \u0111\u1ed3ng b\u1ed9 n\u00e0y. N\u1ebfu \u0110\u1ec1 xu\u1ea5t Gi\u00e1 tr\u1ecb l\u00e0 \u201cT\u1ed1c \u0111\u1ed9\u201d, c\u00e1c k\u00eanh ph\u1ea3i h\u1ed7 tr\u1ee3 t\u1ed1c \u0111\u1ed9, v\u00e0 M\u00f4 h\u00ecnh Doanh thu kh\u00f4ng \u0111\u01b0\u1ee3c tr\u1eebng ph\u1ea1t t\u1ed1c \u0111\u1ed9 (v\u00ed d\u1ee5: h\u1ee3p \u0111\u1ed3ng d\u00e0i h\u1ea1n).<\/p>\n

                    \u26a0\ufe0f Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn trong thi\u1ebft k\u1ebf BMC<\/h2>\n

                    Ngo\u00e0i nh\u1eefng hi\u1ec3u l\u1ea7m, c\u00f2n c\u00f3 nh\u1eefng sai l\u1ea7m c\u1ea5u tr\u00fac khi\u1ebfn thi\u1ebft k\u1ebf BMC g\u1eb7p kh\u00f3 kh\u0103n. Nh\u1eefng \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng d\u1eabn \u0111\u1ebfn b\u1ea5t \u1ed5n t\u00e0i ch\u00ednh.<\/p>\n

                      \n
                    • B\u1ecf qua Chi ph\u00ed \u1ea9n<\/strong>: Kh\u1ed1i C\u1ea5u tr\u00fac Chi ph\u00ed th\u01b0\u1eddng b\u1ecf qua c\u00e1c chi ph\u00ed gi\u00e1n ti\u1ebfp nh\u01b0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng ho\u1eb7c ph\u00ed x\u1eed l\u00fd thanh to\u00e1n. Nh\u1eefng chi ph\u00ed n\u00e0y l\u00e0m gi\u1ea3m doanh thu.<\/li>\n
                    • Qu\u00e1 \u0111\u00e1nh gi\u00e1 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i<\/strong>: Gi\u1ea3 \u0111\u1ecbnh 10% ng\u01b0\u1eddi d\u00f9ng mi\u1ec5n ph\u00ed s\u1ebd tr\u1ea3 ti\u1ec1n m\u00e0 kh\u00f4ng c\u00f3 b\u1eb1ng ch\u1ee9ng. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng qu\u00e1 m\u1ee9c d\u1ef1 b\u00e1o doanh thu.<\/li>\n
                    • B\u1ecf qua t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf<\/strong>: M\u00f4 h\u00ecnh \u0111\u0103ng k\u00fd tr\u00f4ng tuy\u1ec7t v\u1eddi tr\u00ean gi\u1ea5y t\u1edd cho \u0111\u1ebfn khi t\u00ednh \u0111\u1ebfn t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf. T\u1ef7 l\u1ec7 r\u1eddi b\u1ecf cao s\u1ebd gi\u1ebft ch\u1ebft LTV.<\/li>\n
                    • Gi\u00e1 c\u1ea3 ki\u1ec3u m\u1ed9t k\u00edch c\u1ee1 ph\u00f9 h\u1ee3p m\u1ecdi ng\u01b0\u1eddi<\/strong>: X\u1eed l\u00fd m\u1ecdi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng nh\u01b0 nhau. Kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p th\u01b0\u1eddng c\u1ea7n c\u1ea5u tr\u00fac gi\u00e1 kh\u00e1c bi\u1ec7t so v\u1edbi kh\u00e1ch h\u00e0ng nh\u1ecf v\u00e0 v\u1eeba.<\/li>\n<\/ul>\n

                      Kh\u1eafc ph\u1ee5c nh\u1eefng sai l\u1ea7m n\u00e0y \u0111\u00f2i h\u1ecfi xem x\u00e9t nghi\u00eam ng\u1eb7t kh\u1ed1i C\u1ea5u tr\u00fac Chi ph\u00ed v\u00e0 kh\u1ed1i Lu\u1ed3ng Doanh thu. Ch\u00fang kh\u00f4ng \u0111\u1ed9c l\u1eadp; ch\u00fang l\u00e0 hai m\u1eb7t c\u1ee7a m\u1ed9t \u0111\u1ed3ng xu. L\u1ee3i nhu\u1eadn n\u1eb1m \u1edf kho\u1ea3ng c\u00e1ch gi\u1eefa ch\u00fang.<\/p>\n

                      \ud83d\udcc8 M\u1edf r\u1ed9ng M\u00f4 h\u00ecnh Doanh thu<\/h2>\n

                      Sau khi \u0111\u01b0\u1ee3c x\u00e1c nh\u1eadn, m\u1ee5c ti\u00eau l\u00e0 m\u1edf r\u1ed9ng. M\u1edf r\u1ed9ng m\u00f4 h\u00ecnh doanh thu kh\u00e1c v\u1edbi vi\u1ec7c m\u1edf r\u1ed9ng b\u00e1n h\u00e0ng. M\u1edf r\u1ed9ng b\u00e1n h\u00e0ng li\u00ean quan \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n. M\u1edf r\u1ed9ng doanh thu li\u00ean quan \u0111\u1ebfn t\u0103ng hi\u1ec7u qu\u1ea3 c\u1ee7a \u0111\u1ed9ng c\u01a1 kinh t\u1ebf.<\/p>\n

                      C\u00e1c c\u00f4ng c\u1ee5 ch\u00ednh \u0111\u1ec3 m\u1edf r\u1ed9ng bao g\u1ed3m:<\/p>\n

                        \n
                      • T\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (AOV)<\/strong>: B\u00e1n th\u00eam v\u00e0 b\u00e1n ch\u00e9o trong c\u00f9ng m\u1ed9t c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng.<\/li>\n
                      • Gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf<\/strong>: C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0m t\u0103ng gi\u00e1 tr\u1ecb su\u1ed1t \u0111\u1eddi c\u1ee7a m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n
                      • T\u1ed1i \u01b0u chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC)<\/strong>: C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 marketing s\u1ebd l\u00e0m gi\u1ea3m chi ph\u00ed thu h\u00fat doanh thu m\u1edbi.<\/li>\n
                      • T\u1ef1 \u0111\u1ed9ng h\u00f3a giao h\u00e0ng<\/strong>: Gi\u1ea3m chi ph\u00ed bi\u00ean tr\u00ean m\u1ed7i \u0111\u01a1n v\u1ecb gi\u00fap t\u0103ng bi\u00ean l\u1ee3i nhu\u1eadn khi m\u1edf r\u1ed9ng quy m\u00f4.<\/li>\n<\/ul>\n

                        Khi m\u1edf r\u1ed9ng quy m\u00f4, h\u00e3y xem x\u00e9t l\u1ea1i B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. C\u1ea5u tr\u00fac chi ph\u00ed hi\u1ec7n t\u1ea1i c\u00f3 h\u1ed7 tr\u1ee3 kh\u1ed1i l\u01b0\u1ee3ng m\u1edbi kh\u00f4ng? Kh\u1ed1i d\u00f2ng doanh thu c\u00f3 c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh \u0111\u1ec3 x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng giao d\u1ecbch cao h\u01a1n kh\u00f4ng? Th\u01b0\u1eddng th\u00ec m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u1edbi 100 kh\u00e1ch h\u00e0ng s\u1ebd s\u1ee5p \u0111\u1ed5 khi \u0111\u1ea1t 10.000.<\/p>\n

                        \ud83c\udfc1 Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c doanh thu<\/h2>\n

                        B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd, nh\u01b0ng ch\u1ec9 khi \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u00fang c\u00e1ch. Kh\u1ed1i d\u00f2ng doanh thu kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t m\u1ee5c chi ph\u00ed \u0111\u01a1n thu\u1ea7n; \u0111\u00f3 l\u00e0 tr\u00e1i tim c\u1ee7a \u0111\u1ed9ng c\u01a1 t\u00e0i ch\u00ednh. B\u1eb1ng c\u00e1ch b\u00e1c b\u1ecf nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng b\u00e1n h\u00e0ng, l\u1eadp k\u1ebf ho\u1ea1ch t\u0129nh, nh\u1ea7m l\u1eabn gi\u00e1 c\u1ea3, s\u1ef1 ph\u1ee5 thu\u1ed9c v\u00e0o c\u00f4ng ngh\u1ec7 s\u1ed1 v\u00e0 s\u1ef1 ph\u1ee9c t\u1ea1p, b\u1ea1n s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc h\u01a1n.<\/p>\n

                        Th\u00e0nh c\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ef1 r\u00f5 r\u00e0ng. Gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng, gi\u00e1 c\u1ea3 r\u00f5 r\u00e0ng v\u00e0 c\u01a1 ch\u1ebf r\u00f5 r\u00e0ng. Th\u01b0\u1eddng xuy\u00ean th\u00e1ch th\u1ee9c c\u00e1c gi\u1ea3 \u0111\u1ecbnh c\u1ee7a b\u1ea1n. X\u00e1c minh m\u00f4 h\u00ecnh kinh t\u1ebf c\u1ee7a m\u00ecnh. \u0110\u1ea3m b\u1ea3o r\u1eb1ng doanh thu b\u1ea1n thu \u0111\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi gi\u00e1 tr\u1ecb b\u1ea1n mang l\u1ea1i. C\u00e1ch ti\u1ebfp c\u1eadn k\u1ef7 lu\u1eadt n\u00e0y ph\u00e2n bi\u1ec7t c\u00e1c doanh nghi\u1ec7p b\u1ec1n v\u1eefng v\u1edbi nh\u1eefng d\u1ef1 \u00e1n nh\u1ea5t th\u1eddi.<\/p>\n

                        H\u00e3y nh\u1edb, m\u1ee5c ti\u00eau kh\u00f4ng ch\u1ec9 l\u00e0 ki\u1ebfm ti\u1ec1n. \u0110\u00f3 l\u00e0 t\u1ea1o ra m\u1ed9t h\u1ec7 th\u1ed1ng t\u1ea1o ra gi\u00e1 tr\u1ecb m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n theo th\u1eddi gian. B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh cung c\u1ea5p b\u1ea3n \u0111\u1ed3, nh\u01b0ng m\u00f4 h\u00ecnh doanh thu cung c\u1ea5p nhi\u00ean li\u1ec7u. \u0110\u1ea3m b\u1ea3o c\u1ea3 hai \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho h\u00e0nh tr\u00ecnh ph\u00eda tr\u01b0\u1edbc.<\/p>\n","protected":false},"excerpt":{"rendered":"

                        Thi\u1ebft k\u1ebf m\u1ed9t doanh nghi\u1ec7p b\u1ec1n v\u1eefng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n ch\u1ec9 c\u00f3 m\u1ed9t s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi. N\u00f3 \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u r\u00f5 v\u1ec1 c\u00e1ch gi\u00e1 tr\u1ecb chuy\u1ec3n h\u00f3a…<\/p>\n","protected":false},"author":1,"featured_media":1049,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[40],"tags":[43,44],"class_list":["post-1048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategic-analysis","tag-academic","tag-business-model-canvas"],"yoast_head":"\nNh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y\" \/>\n<meta property=\"og:description\" content=\"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\" \/>\n<meta property=\"og:site_name\" content=\"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-04T10:01:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1664\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vpadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"vpadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"28 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\"},\"author\":{\"name\":\"vpadmin\",\"@id\":\"https:\/\/www.method-post.com\/vi\/#\/schema\/person\/c45282b4509328baa27563996f83263e\"},\"headline\":\"Ph\u00e1 v\u1ee1 Nh\u1eefng Suy Ngh\u0129 Sai L\u1ea7m V\u1ec1 M\u00f4 H\u00ecnh Doanh Thu: Nh\u1eefng Hi\u1ec3u L\u1ea7m Ph\u1ed5 Bi\u1ebfn V\u1ec1 S\u01a1 \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh \u0110\u01b0\u1ee3c Gi\u1ea3i Th\u00edch\",\"datePublished\":\"2026-04-04T10:01:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\"},\"wordCount\":5606,\"publisher\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg\",\"keywords\":[\"academic\",\"business model canvas\"],\"articleSection\":[\"Strategic Analysis\"],\"inLanguage\":\"vi\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\",\"url\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\",\"name\":\"Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y\",\"isPartOf\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg\",\"datePublished\":\"2026-04-04T10:01:51+00:00\",\"description\":\"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#breadcrumb\"},\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage\",\"url\":\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg\",\"contentUrl\":\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg\",\"width\":1664,\"height\":928},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.method-post.com\/vi\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ph\u00e1 v\u1ee1 Nh\u1eefng Suy Ngh\u0129 Sai L\u1ea7m V\u1ec1 M\u00f4 H\u00ecnh Doanh Thu: Nh\u1eefng Hi\u1ec3u L\u1ea7m Ph\u1ed5 Bi\u1ebfn V\u1ec1 S\u01a1 \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh \u0110\u01b0\u1ee3c Gi\u1ea3i Th\u00edch\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.method-post.com\/vi\/#website\",\"url\":\"https:\/\/www.method-post.com\/vi\/\",\"name\":\"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.method-post.com\/vi\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"vi\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.method-post.com\/vi\/#organization\",\"name\":\"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions\",\"url\":\"https:\/\/www.method-post.com\/vi\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/www.method-post.com\/vi\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2025\/02\/logo-big.png\",\"contentUrl\":\"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2025\/02\/logo-big.png\",\"width\":117,\"height\":71,\"caption\":\"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions\"},\"image\":{\"@id\":\"https:\/\/www.method-post.com\/vi\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.method-post.com\/vi\/#\/schema\/person\/c45282b4509328baa27563996f83263e\",\"name\":\"vpadmin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"vi\",\"@id\":\"https:\/\/www.method-post.com\/vi\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g\",\"caption\":\"vpadmin\"},\"sameAs\":[\"https:\/\/www.method-post.com\"],\"url\":\"https:\/\/www.method-post.com\/vi\/author\/vpadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y","description":"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/","og_locale":"vi_VN","og_type":"article","og_title":"Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y","og_description":"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.","og_url":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/","og_site_name":"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions","article_published_time":"2026-04-04T10:01:51+00:00","og_image":[{"width":1664,"height":928,"url":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg","type":"image\/jpeg"}],"author":"vpadmin","twitter_card":"summary_large_image","twitter_misc":{"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi":"vpadmin","\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc":"28 ph\u00fat"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#article","isPartOf":{"@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/"},"author":{"name":"vpadmin","@id":"https:\/\/www.method-post.com\/vi\/#\/schema\/person\/c45282b4509328baa27563996f83263e"},"headline":"Ph\u00e1 v\u1ee1 Nh\u1eefng Suy Ngh\u0129 Sai L\u1ea7m V\u1ec1 M\u00f4 H\u00ecnh Doanh Thu: Nh\u1eefng Hi\u1ec3u L\u1ea7m Ph\u1ed5 Bi\u1ebfn V\u1ec1 S\u01a1 \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh \u0110\u01b0\u1ee3c Gi\u1ea3i Th\u00edch","datePublished":"2026-04-04T10:01:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/"},"wordCount":5606,"publisher":{"@id":"https:\/\/www.method-post.com\/vi\/#organization"},"image":{"@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg","keywords":["academic","business model canvas"],"articleSection":["Strategic Analysis"],"inLanguage":"vi"},{"@type":"WebPage","@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/","url":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/","name":"Nh\u1eefng hi\u1ec3u l\u1ea7m v\u1ec1 m\u00f4 h\u00ecnh doanh thu: Nh\u1eefng sai l\u1ea7m trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh b\u1ecb ph\u01a1i b\u00e0y","isPartOf":{"@id":"https:\/\/www.method-post.com\/vi\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage"},"image":{"@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage"},"thumbnailUrl":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg","datePublished":"2026-04-04T10:01:51+00:00","description":"Kh\u00e1m ph\u00e1 nh\u1eefng hi\u1ec3u l\u1ea7m ph\u1ed5 bi\u1ebfn v\u1ec1 d\u00f2ng doanh thu trong B\u1ea3n \u0111\u1ed3 M\u00f4 h\u00ecnh Kinh doanh. H\u1ecdc c\u00e1ch x\u00e1c minh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng r\u01a1i v\u00e0o b\u1eaby \u0111\u1ecbnh gi\u00e1.","breadcrumb":{"@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#breadcrumb"},"inLanguage":"vi","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/"]}]},{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#primaryimage","url":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg","contentUrl":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2026\/04\/business-model-canvas-revenue-myths-infographic-16x9-1.jpg","width":1664,"height":928},{"@type":"BreadcrumbList","@id":"https:\/\/www.method-post.com\/vi\/myth-busting-revenue-models-business-model-canvas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.method-post.com\/vi\/"},{"@type":"ListItem","position":2,"name":"Ph\u00e1 v\u1ee1 Nh\u1eefng Suy Ngh\u0129 Sai L\u1ea7m V\u1ec1 M\u00f4 H\u00ecnh Doanh Thu: Nh\u1eefng Hi\u1ec3u L\u1ea7m Ph\u1ed5 Bi\u1ebfn V\u1ec1 S\u01a1 \u0110\u1ed3 M\u00f4 H\u00ecnh Kinh Doanh \u0110\u01b0\u1ee3c Gi\u1ea3i Th\u00edch"}]},{"@type":"WebSite","@id":"https:\/\/www.method-post.com\/vi\/#website","url":"https:\/\/www.method-post.com\/vi\/","name":"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions","description":"","publisher":{"@id":"https:\/\/www.method-post.com\/vi\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.method-post.com\/vi\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"vi"},{"@type":"Organization","@id":"https:\/\/www.method-post.com\/vi\/#organization","name":"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions","url":"https:\/\/www.method-post.com\/vi\/","logo":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/www.method-post.com\/vi\/#\/schema\/logo\/image\/","url":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2025\/02\/logo-big.png","contentUrl":"https:\/\/www.method-post.com\/vi\/wp-content\/uploads\/sites\/10\/2025\/02\/logo-big.png","width":117,"height":71,"caption":"Method Post Vietnamese | Your Daily Guide to AI & Software Solutions"},"image":{"@id":"https:\/\/www.method-post.com\/vi\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.method-post.com\/vi\/#\/schema\/person\/c45282b4509328baa27563996f83263e","name":"vpadmin","image":{"@type":"ImageObject","inLanguage":"vi","@id":"https:\/\/www.method-post.com\/vi\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/56e0eb902506d9cea7c7e209205383146b8e81c0ef2eff693d9d5e0276b3d7e3?s=96&d=mm&r=g","caption":"vpadmin"},"sameAs":["https:\/\/www.method-post.com"],"url":"https:\/\/www.method-post.com\/vi\/author\/vpadmin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/posts\/1048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/comments?post=1048"}],"version-history":[{"count":0,"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/posts\/1048\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/media\/1049"}],"wp:attachment":[{"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/media?parent=1048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/categories?post=1048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.method-post.com\/vi\/wp-json\/wp\/v2\/tags?post=1048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}