{"id":1263,"date":"2026-03-24T14:54:55","date_gmt":"2026-03-24T14:54:55","guid":{"rendered":"https:\/\/www.method-post.com\/vi\/why-journey-map-fails-to-convert\/"},"modified":"2026-03-24T14:54:55","modified_gmt":"2026-03-24T14:54:55","slug":"why-journey-map-fails-to-convert","status":"publish","type":"post","link":"https:\/\/www.method-post.com\/vi\/why-journey-map-fails-to-convert\/","title":{"rendered":"B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh Kh\u00e1ch h\u00e0ng: T\u1ea1i sao B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh c\u1ee7a B\u1ea1n Kh\u00f4ng T\u1ea1o \u0110\u01b0\u1ee3c Chuy\u1ec3n \u0111\u1ed5i"},"content":{"rendered":"
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\"Child-style<\/figure>\n<\/div>\n

Vi\u1ec7c t\u1ea1o ra m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t s\u00e1ng ki\u1ebfn ph\u1ed5 bi\u1ebfn trong c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. Nhi\u1ec1u \u0111\u1ed9i ng\u0169 \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u00e1ng k\u1ec3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh t\u1eebng \u0111i\u1ec3m ti\u1ebfp x\u00fac, t\u1eeb l\u1ea7n nh\u1ea5p qu\u1ea3ng c\u00e1o \u0111\u1ea7u ti\u00ean \u0111\u1ebfn h\u1ed7 tr\u1ee3 sau mua h\u00e0ng. Tuy nhi\u00ean, m\u1ed9t t\u1ef7 l\u1ec7 l\u1edbn c\u00e1c t\u00e0i li\u1ec7u n\u00e0y cu\u1ed1i c\u00f9ng ch\u1ec9 n\u1eb1m im trong kho d\u1eef li\u1ec7u s\u1ed1. Ch\u00fang tr\u1edf th\u00e0nh nh\u1eefng t\u00e0i li\u1ec7u t\u0129nh ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c s\u1ed1ng \u0111\u1ed9ng th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng. Kho\u1ea3ng c\u00e1ch gi\u1eefa b\u1ea3n \u0111\u1ed3 l\u00fd thuy\u1ebft v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u1ef1c t\u1ebf th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb nh\u1eefng sai s\u00f3t c\u1ea5u tr\u00fac c\u1ed1t l\u00f5i trong c\u00e1ch \u0111\u1ecbnh ngh\u0129a, \u0111o l\u01b0\u1eddng v\u00e0 s\u1edf h\u1eefu h\u00e0nh tr\u00ecnh.<\/p>\n

N\u1ebfu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebft qu\u1ea3 kinh doanh, \u0111\u00e3 \u0111\u1ebfn l\u00fac ki\u1ec3m tra l\u1ea1i nh\u1eefng gi\u1ea3 \u0111\u1ecbnh n\u1ec1n t\u1ea3ng. H\u01b0\u1edbng d\u1eabn n\u00e0y ph\u00e2n t\u00edch nh\u1eefng l\u00fd do c\u1ee5 th\u1ec3 khi\u1ebfn c\u00e1c s\u00e1ng ki\u1ebfn b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh b\u1ecb \u0111\u00ecnh tr\u1ec7 v\u00e0 cung c\u1ea5p c\u00e1c b\u01b0\u1edbc h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi th\u1ef1c t\u1ebf kh\u00e1ch h\u00e0ng. Ch\u00fang ta s\u1ebd \u0111i s\u00e2u v\u01b0\u1ee3t qua b\u1ec1 m\u1eb7t \u0111\u1ec3 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 t\u00ednh to\u00e0n v\u1eb9n d\u1eef li\u1ec7u, b\u1ed1i c\u1ea3nh c\u1ea3m x\u00fac v\u00e0 s\u1ef1 \u0111\u1ed3ng thu\u1eadn t\u1ed5 ch\u1ee9c.<\/p>\n

\ud83d\udcc9 V\u1ea5n \u0111\u1ec1: T\u01b0 duy T\u0129nh t\u1ea1i so v\u1edbi T\u01b0 duy \u0110\u1ed9ng<\/h2>\n

H\u1ea7u h\u1ebft c\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u1ec1u \u0111\u01b0\u1ee3c t\u1ea1o ra nh\u01b0 m\u1ed9t d\u1ef1 \u00e1n m\u1ed9t l\u1ea7n. M\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c, c\u00e1c s\u01a1 \u0111\u1ed3 \u0111\u01b0\u1ee3c v\u1ebd ra v\u00e0 k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y cho ban l\u00e3nh \u0111\u1ea1o. Khi bu\u1ed5i h\u1ecdp k\u1ebft th\u00fac, b\u1ea3n \u0111\u1ed3 b\u1ecb l\u01b0u tr\u1eef. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y coi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t con \u0111\u01b0\u1eddng c\u1ed1 \u0111\u1ecbnh, \u0111i\u1ec1u hi\u1ebfm khi x\u1ea3y ra trong th\u1ebf gi\u1edbi th\u1ef1c. Kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u qua nhi\u1ec1u thi\u1ebft b\u1ecb, k\u00eanh v\u00e0 kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau. H\u00e0nh vi c\u1ee7a h\u1ecd thay \u0111\u1ed5i t\u00f9y theo \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng, nhu c\u1ea7u c\u00e1 nh\u00e2n v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i c\u1ea1nh tranh.<\/p>\n

Khi m\u1ed9t b\u1ea3n \u0111\u1ed3 l\u00e0 t\u0129nh, n\u00f3 kh\u00f4ng th\u1ec3 t\u00ednh \u0111\u1ebfn:<\/p>\n

    \n
  • Nh\u1eefng bi\u1ebfn \u0111\u1ed9ng theo m\u00f9a trong \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/li>\n
  • Phi\u00ean b\u1ea3n s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c thay \u0111\u1ed5i d\u1ecbch v\u1ee5<\/li>\n
  • S\u1ef1 thay \u0111\u1ed5i trong s\u1edf th\u00edch k\u00eanh (v\u00ed d\u1ee5: chuy\u1ec3n t\u1eeb m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n sang di \u0111\u1ed9ng)<\/li>\n
  • Nh\u1eefng \u0111i\u1ec3m \u0111au m\u1edbi c\u1ee7a kh\u00e1ch h\u00e0ng ch\u01b0a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong nghi\u00ean c\u1ee9u ban \u0111\u1ea7u<\/li>\n<\/ul>\n

    M\u1ed9t b\u1ea3n \u0111\u1ed3 kh\u00f4ng thay \u0111\u1ed5i s\u1ebd nhanh ch\u00f3ng l\u1ed7i th\u1eddi. N\u00f3 ph\u1ea3n \u00e1nh m\u1ed9t kho\u1ea3nh kh\u1eafc trong qu\u00e1 kh\u1ee9 ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng c\u1ee5 cho t\u01b0\u01a1ng lai. \u0110\u1ec3 c\u1ea3i thi\u1ec7n chuy\u1ec3n \u0111\u1ed5i, b\u1ea3n \u0111\u1ed3 ph\u1ea3i \u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft c\u1ea7n \u0111\u01b0\u1ee3c ki\u1ec3m nghi\u1ec7m v\u00e0 x\u00e1c minh li\u00ean t\u1ee5c.<\/p>\n

    \ud83e\udde9 Nh\u1eefng Sai l\u1ea7m Ph\u1ed5 bi\u1ebfn L\u00e0m M\u1ea5t Chuy\u1ec3n \u0111\u1ed5i<\/h2>\n

    C\u00f3 nh\u1eefng m\u1eabu h\u00ecnh c\u1ee5 th\u1ec3 lu\u00f4n d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i trong vi\u1ec7c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Vi\u1ec7c nh\u1eadn di\u1ec7n nh\u1eefng m\u1eabu h\u00ecnh n\u00e0y l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 kh\u1eafc ph\u1ee5c. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea5u tr\u00fac ph\u1ed5 bi\u1ebfn nh\u1ea5t trong c\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng k\u00e9m hi\u1ec7u qu\u1ea3.<\/p>\n

    1. D\u1ef1a v\u00e0o Gi\u1ea3 \u0111\u1ecbnh N\u1ed9i b\u1ed9<\/h3>\n

    M\u1ed9t trong nh\u1eefng sai l\u1ea7m g\u00e2y h\u1ea1i nh\u1ea5t l\u00e0 x\u00e2y d\u1ef1ng b\u1ea3n \u0111\u1ed3 d\u1ef1a tr\u00ean c\u00e1ch \u0111\u1ed9i ng\u0169 ngh\u0129 kh\u00e1ch h\u00e0ng h\u00e0nh x\u1eed, thay v\u00ec c\u00e1ch h\u1ecd th\u1ef1c s\u1ef1 h\u00e0nh x\u1eed. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi giai \u0111o\u1ea1n nghi\u00ean c\u1ee9u b\u1ecb b\u1ecf qua ho\u1eb7c ch\u1ec9 d\u1ef1a v\u00e0o d\u1eef li\u1ec7u n\u1ed9i b\u1ed9.<\/p>\n

    Nh\u1eefng \u0111i\u1ec3m m\u00f9 trong D\u1eef li\u1ec7u N\u1ed9i b\u1ed9:<\/strong><\/p>\n

      \n
    • D\u1eef li\u1ec7u CRM th\u01b0\u1eddng cho th\u1ea5y \u0111i\u1ec1u g\u00ec \u0111\u00e3 x\u1ea3y ra, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00fd do t\u1ea1i sao n\u00f3 x\u1ea3y ra.<\/li>\n
    • C\u00e1c v\u00e9 h\u1ed7 tr\u1ee3 ch\u1ec9 n\u00eau b\u1eadt c\u00e1c v\u1ea5n \u0111\u1ec1, nh\u01b0ng kh\u00f4ng ph\u1ea3n \u00e1nh nh\u1eefng b\u01b0\u1edbc \u0111i ch\u1ee7 \u0111\u1ed9ng m\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n.<\/li>\n
    • C\u00e1c \u0111\u1ed9i b\u00e1n h\u00e0ng th\u01b0\u1eddng cho r\u1eb1ng h\u00e0nh tr\u00ecnh mua h\u00e0ng l\u00e0 tuy\u1ebfn t\u00ednh, \u0111i\u1ec1u n\u00e0y m\u00e2u thu\u1eabn v\u1edbi c\u00e1c nghi\u00ean c\u1ee9u th\u1ef1c t\u1ebf.<\/li>\n<\/ul>\n

      Thi\u1ebfu \u0111\u1ea7u v\u00e0o tr\u1ef1c ti\u1ebfp t\u1eeb kh\u00e1ch h\u00e0ng, nh\u01b0 ph\u1ecfng v\u1ea5n ho\u1eb7c ph\u00e2n t\u00edch h\u00e0nh vi, b\u1ea3n \u0111\u1ed3 ch\u1ec9 l\u00e0 m\u1ed9t quan \u0111i\u1ec3m n\u1ed9i b\u1ed9. \u0110i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3, trong khi b\u1ecf qua nh\u1eefng v\u1ea5n \u0111\u1ec1 th\u1ef1c s\u1ef1 h\u1ecd \u0111ang \u0111\u1ed1i m\u1eb7t.<\/p>\n

      2. B\u1ecf qua Cung c\u1ea3m x\u00fac<\/h3>\n

      M\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 danh s\u00e1ch c\u00e1c b\u01b0\u1edbc; \u0111\u00f3 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 c\u1ea3m x\u00fac. Kh\u00e1ch h\u00e0ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean c\u1ea3m x\u00fac, l\u00fd tr\u00ed v\u00e0 ni\u1ec1m tin. N\u1ebfu b\u1ea3n \u0111\u1ed3 ch\u1ec9 t\u1eadp trung v\u00e0o c\u00e1c b\u01b0\u1edbc ch\u1ee9c n\u0103ng (v\u00ed d\u1ee5: \u201cNh\u1ea5p qu\u1ea3ng c\u00e1o\u201d \u2192 \u201c\u0110i\u1ec1n bi\u1ec3u m\u1eabu\u201d), n\u00f3 s\u1ebd b\u1ecf qua tr\u1ecdng l\u01b0\u1ee3ng t\u00e2m l\u00fd c\u1ee7a nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u00f3.<\/p>\n

      V\u00ed d\u1ee5, m\u1ed9t kh\u00e1ch h\u00e0ng \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu \u0111\u0103ng k\u00fd d\u00e0i c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y b\u1ef1c b\u1ed9i. N\u1ebfu b\u1ea3n \u0111\u1ed3 kh\u00f4ng ghi nh\u1eadn s\u1ef1 kh\u00f3 ch\u1ecbu n\u00e0y, \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a bi\u1ec3u m\u1eabu v\u1ec1 t\u1ed1c \u0111\u1ed9 m\u00e0 kh\u00f4ng nh\u1eadn ra ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 c\u1ea7n s\u1ef1 an t\u00e2m ho\u1eb7c s\u1ef1 r\u00f5 r\u00e0ng. B\u1ea3n \u0111\u1ed3 c\u1ea3m x\u00fac \u0111\u00f2i h\u1ecfi ph\u1ea3i \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi c\u1ee5 th\u1ec3 v\u1ec1 tr\u1ea1ng th\u00e1i kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/p>\n

      3. L\u1ed7i sai v\u1ec1 Tuy\u1ebfn t\u00ednh<\/h3>\n

      Nhi\u1ec1u b\u1ea3n \u0111\u1ed3 m\u00f4 t\u1ea3 m\u1ed9t \u0111\u01b0\u1eddng th\u1eb3ng t\u1eeb nh\u1eadn th\u1ee9c \u0111\u1ebfn mua h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng v\u00f2ng l\u1eb7p l\u1ed9n x\u1ed9n. M\u1ed9t ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3:<\/p>\n

        \n
      • T\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m, r\u1eddi \u0111i v\u00e0 quay l\u1ea1i sau v\u00e0i tu\u1ea7n.<\/li>\n
      • Truy c\u1eadp \u0111\u1ed1i th\u1ee7, r\u1ed3i quay l\u1ea1i trang web c\u1ee7a b\u1ea1n.<\/li>\n
      • Li\u00ean h\u1ec7 h\u1ed7 tr\u1ee3 ngay c\u1ea3 tr\u01b0\u1edbc khi h\u1ecd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/li>\n
      • Chia s\u1ebb li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, ng\u01b0\u1eddi n\u00e0y tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.<\/li>\n<\/ul>\n

        B\u1eaft bu\u1ed9c m\u1ed9t tr\u1ea3i nghi\u1ec7m ph\u1ee9c t\u1ea1p, phi tuy\u1ebfn t\u00ednh v\u00e0o m\u1ed9t s\u01a1 \u0111\u1ed3 tuy\u1ebfn t\u00ednh s\u1ebd t\u1ea1o ra k\u1ef3 v\u1ecdng sai l\u1ea7m cho \u0111\u1ed9i ng\u0169. N\u00f3 ng\u1ee5 \u00fd r\u1eb1ng n\u1ebfu b\u1ea1n t\u1ed1i \u01b0u h\u00f3a B\u01b0\u1edbc A, B\u01b0\u1edbc B s\u1ebd t\u1ef1 \u0111\u1ed9ng x\u1ea3y ra. \u0110i\u1ec1u n\u00e0y hi\u1ebfm khi \u0111\u00fang.<\/p>\n

        \ud83d\udcca B\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh T\u0129nh vs. \u0110\u1ed9ng: M\u1ed9t So s\u00e1nh<\/h2>\n

        Hi\u1ec3u \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t s\u1ea3n ph\u1ea9m t\u0129nh v\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ed9ng l\u00e0 \u0111i\u1ec1u then ch\u1ed1t cho s\u1ef1 c\u1ea3i thi\u1ec7n. B\u1ea3ng sau \u0111\u00e2y n\u00eau b\u1eadt nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u00ednh.<\/p>\n\n\n\n\n\n\n\n\n\n\n
        T\u00ednh n\u0103ng<\/th>\nB\u1ea3n \u0111\u1ed3 T\u0129nh (Kh\u00f4ng hi\u1ec7u qu\u1ea3)<\/th>\nB\u1ea3n \u0111\u1ed3 \u0110\u1ed9ng (Hi\u1ec7u qu\u1ea3)<\/th>\n<\/tr>\n<\/thead>\n
        T\u1ea7n su\u1ea5t T\u1ea1o l\u1eadp<\/strong><\/td>\nK\u1ebft qu\u1ea3 t\u1eeb m\u1ed9t bu\u1ed5i l\u00e0m vi\u1ec7c duy nh\u1ea5t<\/td>\n\u0110\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ecbnh k\u1ef3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u<\/td>\n<\/tr>\n
        Ngu\u1ed3n D\u1eef li\u1ec7u<\/strong><\/td>\n\u00dd ki\u1ebfn v\u00e0 gi\u1ea3 \u0111\u1ecbnh n\u1ed9i b\u1ed9<\/td>\nPh\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u, ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
        Tr\u1ecdng t\u00e2m<\/strong><\/td>\nLu\u1ed3ng quy tr\u00ecnh v\u00e0 c\u00e1c b\u01b0\u1edbc<\/td>\nC\u1ea3m x\u00fac v\u00e0 \u0111i\u1ec3m \u0111au c\u1ee7a kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
        Ch\u1ee7 s\u1edf h\u1eefu<\/strong><\/td>\nCh\u1ec9 c\u00f3 b\u1ed9 ph\u1eadn Marketing<\/td>\nChia s\u1ebb gi\u1eefa t\u1ea5t c\u1ea3 c\u00e1c \u0111\u1ed9i ng\u0169 ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n
        S\u1eed d\u1ee5ng<\/strong><\/td>\nTr\u00ecnh b\u00e0y m\u1ed9t l\u1ea7n trong cu\u1ed9c h\u1ecdp<\/td>\nTham kh\u1ea3o h\u00e0ng ng\u00e0y trong qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh<\/td>\n<\/tr>\n
        Ph\u00f9 h\u1ee3p v\u1edbi KPI<\/strong><\/td>\nC\u00e1c ch\u1ec9 s\u1ed1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u chung<\/td>\nC\u00e1c m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

        \ud83c\udfe2 C\u00e1c r\u00e0o c\u1ea3n t\u1ed5 ch\u1ee9c v\u00e0 s\u1ef1 ph\u00e2n m\u1ea3nh<\/h2>\n

        Ngay c\u1ea3 m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ho\u00e0n h\u1ea3o c\u0169ng c\u00f3 th\u1ec3 th\u1ea5t b\u1ea1i n\u1ebfu t\u1ed5 ch\u1ee9c kh\u00f4ng th\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi c\u00e1c b\u1ed9 ph\u1eadn kh\u00e1c nhau s\u1edf h\u1eefu c\u00e1c ph\u1ea7n kh\u00e1c nhau trong h\u00e0nh tr\u00ecnh m\u00e0 kh\u00f4ng c\u00f3 s\u1ef1 giao ti\u1ebfp.<\/p>\n

        1. Ph\u00e2n m\u1ea3nh K\u00eanh<\/h3>\n

        B\u1ed9 ph\u1eadn Marketing c\u00f3 th\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i h\u1ee9a h\u1eb9n m\u1ed9t \u01b0u \u0111\u00e3i c\u1ee5 th\u1ec3. Tuy nhi\u00ean, \u0111\u1ed9i b\u00e1n h\u00e0ng kh\u00f4ng bi\u1ebft v\u1ec1 \u01b0u \u0111\u00e3i n\u00e0y, v\u00e0 \u0111\u1ed9i h\u1ed7 tr\u1ee3 kh\u00f4ng chu\u1ea9n b\u1ecb s\u1eb5n s\u00e0ng \u0111\u1ec3 x\u1eed l\u00fd c\u00e1c c\u00e2u h\u1ecfi v\u1ec1 n\u00f3. Khi kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb k\u00eanh n\u00e0y sang k\u00eanh kh\u00e1c, tr\u1ea3i nghi\u1ec7m b\u1ecb gi\u00e1n \u0111o\u1ea1n. B\u1ea3n \u0111\u1ed3 kh\u00f4ng t\u00ednh \u0111\u1ebfn c\u00e1c \u0111i\u1ec3m chuy\u1ec3n giao gi\u1eefa c\u00e1c \u0111\u1ed9i.<\/p>\n

        Nh\u1eefng c\u00e2u h\u1ecfi then ch\u1ed1t c\u1ea7n \u0111\u1eb7t ra:<\/strong><\/p>\n

          \n
        • Li\u1ec7u \u0111\u1ed9i b\u00e1n h\u00e0ng c\u00f3 bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ed9i Marketing \u0111\u00e3 h\u1ee9a kh\u00f4ng?<\/li>\n
        • N\u1ed9i dung trang web c\u00f3 nh\u1ea5t qu\u00e1n v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch email kh\u00f4ng?<\/li>\n
        • Nh\u00e2n vi\u00ean h\u1ed7 tr\u1ee3 c\u00f3 truy c\u1eadp v\u00e0o l\u1ecbch s\u1eed gi\u1ed1ng nh\u01b0 \u0111\u1ed9i ng\u0169 b\u00e1n h\u00e0ng kh\u00f4ng?<\/li>\n<\/ul>\n

          2. Thi\u1ebfu s\u1ef1 s\u1edf h\u1eefu r\u00f5 r\u00e0ng<\/h3>\n

          Khi m\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c t\u1ea1o ra, ai l\u00e0 ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u1ea3o tr\u00ec n\u00f3? N\u1ebfu kh\u00f4ng ai \u0111\u01b0\u1ee3c giao vai tr\u00f2 n\u00e0y, b\u1ea3n \u0111\u1ed3 s\u1ebd tr\u1edf n\u00ean l\u1ed7i th\u1eddi ngay khi quy tr\u00ecnh thay \u0111\u1ed5i. T\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i \u0111\u00f2i h\u1ecfi s\u1ef1 linh ho\u1ea1t. N\u1ebfu m\u1ed9t th\u00e0nh vi\u00ean trong \u0111\u1ed9i r\u1eddi \u0111i ho\u1eb7c chi\u1ebfn l\u01b0\u1ee3c thay \u0111\u1ed5i, b\u1ea3n \u0111\u1ed3 ph\u1ea3i ph\u1ea3n \u00e1nh \u0111i\u1ec1u \u0111\u00f3 ngay l\u1eadp t\u1ee9c.<\/p>\n

          Giao cho m\u1ed9t ‘Ng\u01b0\u1eddi s\u1edf h\u1eefu H\u00e0nh tr\u00ecnh’ ho\u1eb7c m\u1ed9t ban \u0111i\u1ec1u ph\u1ed1i li\u00ean ch\u1ee9c n\u0103ng s\u1ebd \u0111\u1ea3m b\u1ea3o b\u1ea3n \u0111\u1ed3 lu\u00f4n c\u00f2n ph\u00f9 h\u1ee3p. Ng\u01b0\u1eddi n\u00e0y ch\u1ecbu tr\u00e1ch nhi\u1ec7m thu th\u1eadp ph\u1ea3n h\u1ed3i, c\u1eadp nh\u1eadt bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u00e0 \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng.<\/p>\n

          \ud83d\udccf S\u1ef1 kh\u00f4ng ph\u00f9 h\u1ee3p trong \u0111o l\u01b0\u1eddng v\u00e0 KPI<\/h2>\n

          L\u00fd do ph\u1ed5 bi\u1ebfn d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i l\u00e0 \u0111o l\u01b0\u1eddng nh\u1eefng \u0111i\u1ec1u sai. C\u00e1c \u0111\u1ed9i th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 h\u00ecnh th\u1ee9c nh\u01b0 l\u01b0\u1ee3t xem trang ho\u1eb7c th\u1eddi gian phi\u00ean l\u00e0m vi\u1ec7c. D\u00f9 nh\u1eefng ch\u1ec9 s\u1ed1 n\u00e0y cho th\u1ea5y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, nh\u01b0ng ch\u00fang kh\u00f4ng ph\u1ea3n \u00e1nh t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i hay s\u1ef1 h\u00e0i l\u00f2ng.<\/p>\n

          1. Ch\u1ec9 s\u1ed1 h\u00ecnh th\u1ee9c so v\u1edbi Ch\u1ec9 s\u1ed1 gi\u00e1 tr\u1ecb<\/h3>\n

          L\u01b0u l\u01b0\u1ee3ng cao kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao. N\u1ebfu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho s\u1ed1 l\u1ea7n nh\u1ea5p, \u0111\u1ed9i ng\u0169 c\u00f3 th\u1ec3 t\u1ea1o ra c\u00e1c c\u1eeda s\u1ed5 pop-up g\u00e2y \u00e1p l\u1ef1c khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng r\u1eddi \u0111i. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung v\u00e0o c\u00e1c ch\u1ec9 s\u1ed1 ph\u1ea3n \u00e1nh \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

            \n
          • T\u1ef7 l\u1ec7 ho\u00e0n th\u00e0nh:<\/strong>T\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi d\u00f9ng ho\u00e0n th\u00e0nh b\u01b0\u1edbc c\u1ee5 th\u1ec3 l\u00e0 bao nhi\u00eau?<\/li>\n
          • T\u1ef7 l\u1ec7 b\u1ecf d\u1edf:<\/strong>Ng\u01b0\u1eddi d\u00f9ng b\u1ecf d\u1edf quy tr\u00ecnh \u1edf \u0111\u00e2u?<\/li>\n
          • Th\u1eddi gian t\u1ea1o gi\u00e1 tr\u1ecb:<\/strong>Kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd nhanh \u0111\u1ebfn m\u1ee9c n\u00e0o?<\/li>\n
          • \u0110i\u1ec3m n\u1ed7 l\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/strong>H\u00e0nh tr\u00ecnh n\u00e0y kh\u00f3 kh\u0103n \u0111\u1ebfn m\u1ee9c n\u00e0o \u0111\u1ed1i v\u1edbi h\u1ecd?<\/li>\n<\/ul>\n

            2. B\u1ecf qua ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c<\/h3>\n

            D\u1ec5 d\u00e0ng ch\u1ec9 ra nh\u1eefng ph\u1ea7n tr\u01a1n tru trong h\u00e0nh tr\u00ecnh. Nh\u01b0ng vi\u1ec7c gi\u1ea3i quy\u1ebft c\u00e1c \u0111i\u1ec3m ngh\u1ebdn l\u1ea1i kh\u00f3 h\u01a1n. T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i gi\u1ea3m th\u01b0\u1eddng x\u1ea3y ra \u1edf nh\u1eefng ‘v\u00f9ng t\u1ed1i’ n\u01a1i kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n nh\u01b0ng kh\u00f4ng ph\u00e0n n\u00e0n. B\u1ea1n ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm c\u00e1c t\u00edn hi\u1ec7u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, nh\u01b0 l\u1ed7i bi\u1ec3u m\u1eabu l\u1eb7p l\u1ea1i ho\u1eb7c t\u1ef7 l\u1ec7 b\u1ecf d\u1edf cao t\u1ea1i kh\u00e2u thanh to\u00e1n.<\/p>\n

            N\u1ebfu b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n kh\u00f4ng theo d\u00f5i r\u00f5 r\u00e0ng nh\u1eefng t\u00edn hi\u1ec7u ti\u00eau c\u1ef1c n\u00e0y, b\u1ea1n s\u1ebd kh\u00f4ng bao gi\u1edd bi\u1ebft \u0111\u01b0\u1ee3c n\u01a1i n\u00e0o doanh thu \u0111ang b\u1ecb r\u00f2 r\u1ec9.<\/p>\n

            \ud83d\udee0 C\u00e1ch kh\u1eafc ph\u1ee5c b\u1ea3n \u0111\u1ed3 H\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n<\/h2>\n

            Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m th\u1ea5t b\u1ea1i, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u qu\u00e1 tr\u00ecnh \u0111i\u1ec1u ch\u1ec9nh. \u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t thay \u0111\u1ed5i duy nh\u1ea5t, m\u00e0 l\u00e0 m\u1ed9t chu k\u1ef3 c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/p>\n

            B\u01b0\u1edbc 1: X\u00e1c minh b\u1eb1ng d\u1eef li\u1ec7u th\u1ef1c t\u1ebf<\/h3>\n

            Ng\u1eebng d\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh. Thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng th\u1ef1c t\u1ebf. S\u1eed d\u1ee5ng kh\u1ea3o s\u00e1t, b\u1ea3n \u0111\u1ed3 nhi\u1ec7t v\u00e0 ghi h\u00ecnh phi\u00ean l\u00e0m vi\u1ec7c \u0111\u1ec3 xem ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 \u0111i \u0111\u1ebfn \u0111\u00e2u. So s\u00e1nh d\u1eef li\u1ec7u n\u00e0y v\u1edbi b\u1ea3n \u0111\u1ed3 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. Nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t. Nh\u1eefng \u0111i\u1ec3m kh\u00e1c bi\u1ec7t n\u00e0y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n c\u1ee7a b\u1ea1n.<\/p>\n

            B\u01b0\u1edbc 2: B\u1ea3n \u0111\u1ed3 h\u00f3a c\u1ea3m x\u00fac<\/h3>\n

            Th\u00eam m\u1ed9t l\u1edbp c\u1ea3m x\u00fac v\u00e0o b\u1ea3n \u0111\u1ed3 hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n. V\u1edbi m\u1ed7i b\u01b0\u1edbc, h\u00e3y t\u1ef1 h\u1ecfi: ‘Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o \u1edf \u0111\u00e2y?’ S\u1eed d\u1ee5ng thang \u0111i\u1ec3m t\u1eeb th\u1ea5t v\u1ecdng \u0111\u1ebfn h\u00e0i l\u00f2ng. X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ec9nh \u0111i\u1ec3m th\u1ea5t v\u1ecdng. \u0110\u00e2y l\u00e0 nh\u1eefng khu v\u1ef1c \u01b0u ti\u00ean \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a. Gi\u1ea3m b\u1edbt s\u1ef1 th\u1ea5t v\u1ecdng th\u01b0\u1eddng hi\u1ec7u qu\u1ea3 h\u01a1n vi\u1ec7c t\u0103ng ni\u1ec1m vui trong ng\u1eafn h\u1ea1n.<\/p>\n

            B\u01b0\u1edbc 3: X\u00f3a b\u1ecf r\u00e0o c\u1ea3n b\u1ed9 ph\u1eadn<\/h3>\n

            M\u1eddi \u0111\u1ea1i di\u1ec7n t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn li\u00ean quan tham gia v\u00e0o qu\u00e1 tr\u00ecnh xem x\u00e9t. Marketing, B\u00e1n h\u00e0ng, S\u1ea3n ph\u1ea9m v\u00e0 H\u1ed7 tr\u1ee3 ph\u1ea3i \u0111\u1ed3ng thu\u1eadn v\u1ec1 h\u00e0nh tr\u00ecnh. N\u1ebfu c\u00f3 m\u00e2u thu\u1eabn trong b\u1ea3n \u0111\u1ed3, \u0111i\u1ec1u \u0111\u00f3 th\u01b0\u1eddng c\u00f3 ngh\u0129a l\u00e0 c\u00f3 m\u00e2u thu\u1eabn trong quy tr\u00ecnh. H\u00e3y gi\u1ea3i quy\u1ebft m\u00e2u thu\u1eabn quy tr\u00ecnh tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi c\u1eadp nh\u1eadt b\u1ea3n \u0111\u1ed3.<\/p>\n

            B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh r\u00f5 tr\u00e1ch nhi\u1ec7m s\u1edf h\u1eefu<\/h3>\n

            Giao m\u1ed9t ng\u01b0\u1eddi c\u1ee5 th\u1ec3 l\u00e0m ng\u01b0\u1eddi s\u1edf h\u1eefu b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh. Ng\u01b0\u1eddi n\u00e0y \u0111\u1ea3m b\u1ea3o b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt khi quy tr\u00ecnh thay \u0111\u1ed5i. H\u1ecd c\u0169ng \u0111\u1ea3m b\u1ea3o c\u00e1c th\u00f4ng tin t\u1eeb b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u0111\u1ebfn c\u00e1c \u0111\u1ed9i ch\u1ecbu tr\u00e1ch nhi\u1ec7m th\u1ef1c hi\u1ec7n.<\/p>\n

            B\u01b0\u1edbc 5: Tri\u1ec3n khai c\u00e1c v\u00f2ng ph\u1ea3n h\u1ed3i<\/h3>\n

            T\u1ea1o m\u1ed9t h\u1ec7 th\u1ed1ng m\u00e0 b\u1ea3n \u0111\u1ed3 \u0111\u1ecbnh h\u01b0\u1edbng cho l\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. N\u1ebfu b\u1ea3n \u0111\u1ed3 cho th\u1ea5y \u0111i\u1ec3m ngh\u1ebdn \u1edf B\u01b0\u1edbc 4, \u0111\u1ed9i s\u1ea3n ph\u1ea9m c\u1ea7n \u01b0u ti\u00ean kh\u1eafc ph\u1ee5c b\u01b0\u1edbc c\u1ee5 th\u1ec3 \u0111\u00f3. \u0110i\u1ec1u n\u00e0y kh\u00e9p k\u00edn v\u00f2ng k\u1ebft n\u1ed1i gi\u1eefa chi\u1ebfn l\u01b0\u1ee3c v\u00e0 th\u1ef1c thi.<\/p>\n

            \ud83d\udd04 Thay \u0111\u1ed5i li\u00ean t\u1ee5c l\u00e0 ch\u00eca kh\u00f3a<\/h2>\n

            H\u00e0nh vi kh\u00e1ch h\u00e0ng kh\u00f4ng c\u1ed1 \u0111\u1ecbnh. N\u00f3 thay \u0111\u1ed5i theo c\u00f4ng ngh\u1ec7, v\u0103n h\u00f3a v\u00e0 c\u1ea1nh tranh. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh t\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t n\u0103m ngo\u00e1i c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 ng\u00e0y nay. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao kh\u00e1i ni\u1ec7m l\u1eb7p l\u1ea1i l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/p>\n

            L\u00ean l\u1ecbch ki\u1ec3m tra b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh th\u01b0\u1eddng xuy\u00ean. C\u00e1c cu\u1ed9c ki\u1ec3m tra theo qu\u00fd l\u00e0 ph\u1ed5 bi\u1ebfn. Trong c\u00e1c cu\u1ed9c ki\u1ec3m tra n\u00e0y, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi:<\/p>\n

              \n
            • Kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00fang ta \u0111\u00e3 thay \u0111\u1ed5i ch\u01b0a?<\/li>\n
            • Ch\u00fang ta \u0111\u00e3 ra m\u1eaft c\u00e1c t\u00ednh n\u0103ng m\u1edbi l\u00e0m thay \u0111\u1ed5i h\u00e0nh tr\u00ecnh ch\u01b0a?<\/li>\n
            • T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ch\u00fang ta \u0111ang c\u1ea3i thi\u1ec7n hay suy gi\u1ea3m?<\/li>\n
            • Ch\u00fang ta c\u00f3 \u0111i\u1ec3m d\u1eef li\u1ec7u m\u1edbi m\u00e2u thu\u1eabn v\u1edbi b\u1ea3n \u0111\u1ed3 hi\u1ec7n t\u1ea1i kh\u00f4ng?<\/li>\n<\/ul>\n

              N\u1ebfu c\u00e2u tr\u1ea3 l\u1eddi cho b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o l\u00e0 c\u00f3, b\u1ea3n \u0111\u1ed3 c\u1ea7n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i. \u0110\u1eebng s\u1ee3 b\u1ecf \u0111i nh\u1eefng ph\u1ea7n b\u1ea3n \u0111\u1ed3 kh\u00f4ng c\u00f2n ph\u1ea3n \u00e1nh th\u1ef1c t\u1ebf. B\u1ea3n \u0111\u1ed3 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t t\u01b0\u1ee3ng \u0111\u00e0i. Gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 n\u1eb1m \u1edf t\u00ednh h\u1eefu d\u1ee5ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 v\u0129nh vi\u1ec5n.<\/p>\n

              \ud83c\udfaf Nh\u1eefng suy ngh\u0129 cu\u1ed1i c\u00f9ng v\u1ec1 th\u00e0nh c\u00f4ng trong l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh<\/h2>\n

              S\u1ef1 th\u1ea5t b\u1ea1i c\u1ee7a b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh hi\u1ebfm khi li\u00ean quan \u0111\u1ebfn thi\u1ebft k\u1ebf h\u00ecnh \u1ea3nh. N\u00f3 n\u1eb1m \u1edf n\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u, s\u1ef1 \u0111\u1ed3ng thu\u1eadn trong t\u1ed5 ch\u1ee9c v\u00e0 cam k\u1ebft c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Khi c\u00e1c \u0111\u1ed9i coi b\u1ea3n \u0111\u1ed3 nh\u01b0 m\u1ed9t t\u00e0i s\u1ea3n chi\u1ebfn l\u01b0\u1ee3c thay v\u00ec m\u1ed9t s\u1ea3n ph\u1ea9m giao n\u1ed9p, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u01b0\u1eddng theo \u0111\u00f3 m\u00e0 c\u1ea3i thi\u1ec7n.<\/p>\n

              T\u1eadp trung v\u00e0o kh\u00e1ch h\u00e0ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i quy tr\u00ecnh. G\u1eafn k\u1ebft s\u1ef1 th\u1ea5u c\u1ea3m v\u00e0o d\u1eef li\u1ec7u. \u0110\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c \u0111\u1ed9i nh\u00f3m. V\u00e0 gi\u1eef cho b\u1ea3n \u0111\u1ed3 lu\u00f4n s\u1ed1ng \u0111\u1ed9ng. B\u1eb1ng c\u00e1ch n\u00e0y, b\u1ea1n bi\u1ebfn m\u1ed9t s\u01a1 \u0111\u1ed3 t\u0129nh th\u00e0nh m\u1ed9t \u0111\u1ed9ng c\u01a1 n\u0103ng \u0111\u1ed9ng cho t\u0103ng tr\u01b0\u1edfng.<\/p>\n

              H\u00e3y nh\u1edb r\u1eb1ng m\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 t\u1ea1o ra m\u1ed9t b\u1ea3n \u0111\u1ed3 ho\u00e0n h\u1ea3o. M\u1ee5c ti\u00eau l\u00e0 t\u1ea1o ra m\u1ed9t b\u1ea3n \u0111\u1ed3 gi\u00fap b\u1ea1n \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n. N\u1ebfu b\u1ea3n \u0111\u1ed3 kh\u00f4ng gi\u00fap b\u1ea1n ra quy\u1ebft \u0111\u1ecbnh, th\u00ec n\u00f3 \u0111\u00e3 kh\u00f4ng th\u1ef1c hi\u1ec7n \u0111\u00fang s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh. Xem x\u00e9t l\u1ea1i c\u00e1c gi\u1ea3 \u0111\u1ecbnh, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 b\u1eaft \u0111\u1ea7u chu k\u1ef3 l\u1ea1i.<\/p>\n","protected":false},"excerpt":{"rendered":"

              Vi\u1ec7c t\u1ea1o ra m\u1ed9t bi\u1ec3u di\u1ec5n tr\u1ef1c quan v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t s\u00e1ng ki\u1ebfn ph\u1ed5 bi\u1ebfn trong c\u00e1c doanh nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i. Nhi\u1ec1u \u0111\u1ed9i ng\u0169 \u0111\u1ea7u t\u01b0…<\/p>\n","protected":false},"author":1,"featured_media":1264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"T\u1ea1i sao b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c (S\u1eeda n\u00f3)","_yoast_wpseo_metadesc":"Kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. H\u1ecdc c\u00e1c l\u1ed7i ph\u1ed5 bi\u1ebfn, sai s\u00f3t d\u1eef li\u1ec7u v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eb1m \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n.","fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[51],"tags":[43,50],"class_list":["post-1263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-journey-mapping","tag-academic","tag-customer-journey-mapping"],"yoast_head":"\nT\u1ea1i sao b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ea1n kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c (S\u1eeda n\u00f3)<\/title>\n<meta name=\"description\" content=\"Kh\u00e1m ph\u00e1 l\u00fd do t\u1ea1i sao b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u1ea5t b\u1ea1i trong vi\u1ec7c th\u00fac \u0111\u1ea9y chuy\u1ec3n \u0111\u1ed5i. 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